What is instagram stories?
Also called: Stories
Instagram Stories
Full-screen posts that disappear after 24 hours and are shown mainly to existing followers.
Stories are a relationship surface rather than a discovery one. They reach a fraction of the follower base but a highly engaged fraction, and they carry link stickers, which makes them the most direct path from Instagram to a website.
Nothing about Stories is visible externally, no third party can see another brand's story metrics, or in most cases the stories themselves after they expire.