Free tool

Instagram analytics, without the login wall.

Monitor Mentions tracks engagement rate, average likes and comments, follower growth, and posting frequency for 855 top brands, every one gets a public analytics page you can just open.

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FAQ

What does each analytics page include?

Follower count, engagement rate versus category median, average likes and comments per post, posting frequency, hashtag volume, and a category leaderboard showing where the account ranks.

How is engagement rate calculated?

(Average likes + average comments) ÷ followers, the standard formula, so accounts of different sizes are comparable.

Is the data live?

Numbers are read on demand and cached for a day. Where we have not read something yet, the page shows an em dash rather than an estimate.