Barbie
Watching
Who is mentioning Barbie on Instagram?
Public posts tagged #barbie
Nothing from the last 7 days.
2 more posts from the last 30 days. Signed-out readers see the last 7 days. Sign in free to see the rest.
Who posts about Barbie
12 accounts we have caught mentioning Barbie, 12 of them more than once. Most posts first.
@caitmckillopcaitlin mckillop5 posts47.2K likes
@barbienostalgia2000’s Barbie Movies Nostalgia4 posts5.8K likes
@remidollsoficial✓Rene Orta Huerta3 posts419 likes
@mikeyespinosaARTIST, AUTHOR, BRITISH HANBOK LOVER3 posts354 likes
@vistulaiVistulAI Studio2 posts46.1K likes
@clarapeirce✓Clara Peirce2 posts22.5K likes
@sugarplum.claraSofiа♡2 posts1.5K likes
@eightiesbarbiegirl💖 Eighties Barbie Girl 💖2 posts1.1K likes
@ashton.galerAshton Galer2 posts227 likes
@miraculoustoychestMiraculous Toy Chest2 posts148 likes
@vintagegrungegirlVintage Grunge Girl2 posts137 likes
@barbieboymaiderson✓Barbie Boy Maiderson2 posts6 likesSearching for something this feed does not cover? Search Barbie mentions live with your own keywords on Monitor Mentions.
Recommended by AI assistants
We ask ChatGPT and Gemini the questions shoppers ask about each category Barbie sits in, once a month, and record which brands they name, in order. Answers vary from one run and one person to the next, so each line is one answer on the date shown, not a score.
Baby and kids brands
Not named in 6 answers about baby and kids brands, asked 23 Oct 2026.
How is Barbie doing on Instagram?
@barbie has 3.5M followers, which is #2 of 11 measured baby & kids brands, and engages 1.02% of them per post, 0.4pp above the category median.
Top Baby & Kids brands
By mentions in the last 7 days · Barbie highlighted
Profile details
Updated 2026-08-22
Similar accounts
Trending in Baby & Kids →How many Instagram followers does Barbie have?
Brand · Baby & Kids · @barbie
Barbie is Mattel's flagship doll line, relaunched into culture by the 2023 film and the marketing campaign around it.
On Instagram, @barbie reaches 3,546,422 followers. That makes it #2 of the 11 baby & kids brands we track, and #123 of 836 overall. The account has published 2,687 posts, roughly 1.3K followers for every post in the grid.
Engagement runs at 1.02% — above the Baby & Kids median of 0.62%. A typical post draws about 34.9K likes and 1.3K comments.
Frequently asked questions
What is Barbie's engagement rate on Instagram?
Barbie's engagement rate is 1.02%, above the Baby & Kids category median of 0.62%. A typical post receives around 34.9K likes and 1.3K comments.
Can I see Barbie's follower growth over time?
Yes — we have 2 daily readings for @barbie, charted on this page.
What is Barbie's official Instagram handle?
Barbie's official Instagram account is @barbie (instagram.com/barbie).
Who are Barbie's closest competitors on Instagram?
Among baby & kids brands, the accounts closest to Barbie by audience size are Bobbie (190K followers), Lalo (197K followers), Lego (14.1M followers).
What features do YOU want?
Tell us what would make this page worth paying for, for Barbie or any other brand. It goes straight to the person building it.
Every figure on this page is read from Instagram via our data provider and stored with the date it was taken. Where a reading does not exist yet we show — rather than an estimate. Engagement rate is (average likes + comments) ÷ followers.