Monitor Mentions

Lego

@lego·Brand· Baby & KidsChecking live…Mentions every 30 days3mentions · 7 days

Watching

Follower trend

Who is mentioning Lego on Instagram?

Public posts tagged #lego

3 posts in the last 7 days

PostAuthor
LEGO News Wrap-Up! #lego #afol@bricklapse12026-10-186833
LEGO sets that actually function?! … #lego #legocommunity #legofan #legoinstagram #legogram@tj.bricky2026-10-1829515
LEGO minifigures on vacation get their own keepsake #lego #legoreels #legobuild #vacation #utah@hofbuilder2026-10-172334

21 more posts from the last 30 days. Signed-out readers see the last 7 days. Sign in free to see the rest.

Who posts about Lego

12 accounts we have caught mentioning Lego, 12 of them more than once. Most posts first.

@brickybynetime✓Sophie Byne11 posts@tj.brickyTJ bricky11 posts@duck_bricks✓🐥DuckBricks🐥8 posts@bricklapse1✓BrickLapse7 posts@zusammengebautAndres Lehmann6 posts@hofbuilder✓HOF Builder6 posts@dantedentoniart✓Dante Dentoni4 posts@halfasleepchris✓Chris Burton4 posts@thisorthatstarwarsThis or That Star Wars4 posts@ministrybricks✓Dom4 posts@legocertifiedstores_anz✓LEGO Certified Stores AUS & NZ3 posts@bricxbrosBricx3 posts

Searching for something this feed does not cover? Search Lego mentions live with your own keywords on Monitor Mentions.

Recommended by AI assistants

We ask ChatGPT and Gemini the questions shoppers ask about each category Lego sits in, once a month, and record which brands they name, in order. Answers vary from one run and one person to the next, so each line is one answer on the date shown, not a score.

Baby and kids brands

Not named in 6 answers about baby and kids brands, asked 23 Oct 2026.

Get Lego's mentions in your inbox.Posts by other creators that mention Lego, emailed as we find them. What our keywords catch, not everything on Instagram. $49/month for unlimited brands, cancel any time.
Get alerts for Lego →

How is Lego doing on Instagram?

@lego has 14.1M followers, which is #1 of 11 measured baby & kids brands.

Top Baby & Kids brands

By mentions in the last 7 days · Lego highlighted

Lego3Barbie0Lovevery0Stokke0UNO0Owlet0Once Upon a Farm0UPPAbaby0

Profile details

Updated 2026-10-20

Followers14,067,362
Following918
Total posts6,376
Avg likes—
Avg comments—
Followers per post2.2K

Similar accounts

Trending in Baby & Kids →
Barbie
@barbie
3.5M1.02% eng.
Bobbie
@bobbie
190K— eng.
Frida Baby
@fridababy
—— eng.
Lalo
@lalo
197K— eng.

How many Instagram followers does Lego have?

Brand · Baby & Kids · @lego

Lego is the Danish maker of the interlocking brick, and one of the most valuable toy brands in the world.

On Instagram, @lego reaches 14,067,362 followers. That makes it #1 of the 11 baby & kids brands we track, and #46 of 836 overall. The account has published 6,376 posts, roughly 2.2K followers for every post in the grid.

Frequently asked questions

Can I see Lego's follower growth over time?

Yes — we have 3 daily readings for @lego, charted on this page.

What is Lego's official Instagram handle?

Lego's official Instagram account is @lego (instagram.com/lego).

Who are Lego's closest competitors on Instagram?

Among baby & kids brands, the accounts closest to Lego by audience size are Barbie (3.5M followers), Bobbie (190K followers), Lalo (197K followers).

Roadmap

What features do YOU want?

Tell us what would make this page worth paying for, for Lego or any other brand. It goes straight to the person building it.

No account needed. One line is plenty.

Every figure on this page is read from Instagram via our data provider and stored with the date it was taken. Where a reading does not exist yet we show — rather than an estimate. Engagement rate is (average likes + comments) ÷ followers.