UNO

@uno·Brand· Baby & KidsChecking live…Mentions never0mentions · 7 days

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Who is mentioning UNO on Instagram?

Public posts tagged #uno

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Recommended by AI assistants

We ask ChatGPT and Gemini the questions shoppers ask about each category UNO sits in, once a month, and record which brands they name, in order. Answers vary from one run and one person to the next, so each line is one answer on the date shown, not a score.

Baby and kids brands

Not named in 6 answers about baby and kids brands, asked 23 Oct 2026.

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How is UNO doing on Instagram?

@uno has 1M followers, which is #5 of 11 measured baby & kids brands, and engages 0.62% of them per post, 0pp above the category median.

Top Baby & Kids brands

By mentions in the last 7 days · UNO highlighted

Lego3Barbie0Lovevery0Stokke0UNO0Owlet0Once Upon a Farm0UPPAbaby0

Profile details

Updated 2026-08-22

Followers1,004,907
Following310
Total posts1,819
Avg likes6,047
Avg comments155
Followers per post552

How many Instagram followers does UNO have?

Brand · Baby & Kids · @uno

UNO is Mattel's card game, in print since 1971 and run on Instagram as a brand in its own right rather than as a product page.

On Instagram, @uno reaches 1,004,907 followers. That makes it #5 of the 11 baby & kids brands we track, and #257 of 836 overall. The account has published 1,819 posts, roughly 552 followers for every post in the grid.

Engagement runs at 0.62% — above the Baby & Kids median of 0.62%. A typical post draws about 6K likes and 155 comments.

Frequently asked questions

What is UNO's engagement rate on Instagram?

UNO's engagement rate is 0.62%, above the Baby & Kids category median of 0.62%. A typical post receives around 6K likes and 155 comments.

Can I see UNO's follower growth over time?

Follower history for @uno is available with a Monitor subscription ($49/month for unlimited brands). Subscribing starts a daily reading from that day forward and unlocks the trendline chart here. We do not estimate history we never saw.

What is UNO's official Instagram handle?

UNO's official Instagram account is @uno (instagram.com/uno).

Who are UNO's closest competitors on Instagram?

Among baby & kids brands, the accounts closest to UNO by audience size are Barbie (3.5M followers), Bobbie (190K followers), Lalo (197K followers).

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Every figure on this page is read from Instagram via our data provider and stored with the date it was taken. Where a reading does not exist yet we show — rather than an estimate. Engagement rate is (average likes + comments) ÷ followers.