Monitor Mentions
for Retail Brands
on Instagram
Get notified when people talk about your consumer brand or competitors on Instagram.
The next post about your brand lands in your inbox.
Most people who talk about a brand never tag its account, so it never reaches your notifications. We watch the hashtags and the handle, and email you what turns up.
- The posts that never tagged youA notification only fires when somebody @-mentions the account. Most people do not.
- The post, not a numberWho posted, what they wrote, the tags they used, and a link straight to it.
- Nothing on a quiet weekNo email for the sake of one. Everything on a loud week, and we say how far back each alert reaches.
$49 a year · cancel any time · 4.3K mentions found in the last 7 days, across 855 brands.
Real posts about Sephora, found by this tool. Not a mock-up.
How the monitoring works
What it costs →Pick the brands to watch
Yours and the competitors you are judged against. Every brand in the database already has a public page; choosing one puts it under daily monitoring.
We watch for mentions
Public Instagram posts that name the brand, collected every six hours by hashtag and keyword, which is the only way to catch the majority that never tag the account.
You get told, with context
Mentions arrive by email, next to the numbers that say whether they are moving anything. Follower change, engagement against your category median, and where you sit in your competitive set.
Who this is for
How it works →- A PR team that hears about the creator post when a journalist quotes it back to them.
- A comms lead who has to answer “what did people say about us this week” on Monday, with something better than a guess.
- A marketing team watching a wrong claim about the product spread for a week, while the comment section it started in goes cold.
- A social lead watching Olipop and Poppi in the same aisle, who needs to know the week one of them has a moment.
- A marketing agency holding six client brands, none of which justify a platform that quotes by the year.
- Any brand whose customers post the product constantly and tag the account almost never.
Most mentioned
Every mention →Public posts by other creators, over the last 30 days.
Trending now
All trending →Follower growth over the last 30 days, for brands with two readings at least 5 days apart.
By category
How to use these →By subcategory
Where the searching actually happens. Nobody types food brands; they type coffee brands, or beer brands, or skincare brands. A subcategory gets its own page once ten brands are in it.
By collection
A brand sells one thing and is several others at once. The rows above are what it sells; these are what it is.
Which brands this fits
Monitor Mentions is built for consumer brands whose demand is shaped on Instagram. Those are the categories where a launch, a creator post, or a competitor's campaign moves the business. Beauty and skincare, fashion and apparel, food and beverage, wellness and fitness, jewelry and accessories, home and lifestyle.
Simple pricing
Pricing details →Pick how many brands you want watched daily. The more you watch, the less each one costs. Then pay yearly, or once and never again.
Annual
1 brand · $49 per brand a year
Renews yearly. Cancel any time.
Lifetime
1 brand · $79 per brand, forever
Cheaper than annual from month 20. No renewal, ever.
Without a subscription, every brand page stays readable and free, followers, engagement, category benchmarks, comparisons and AI-visibility results, no account needed. What you do not get is the clock: unwatched brands are collected once every 14 days, and monitored brands are shown publicly 14 days behind. Subscribing is what makes a brand daily, live, and yours. Look up a brand →
Tools
Your customers post. Instagram does not tell you.
Find out who, and read what they said.
Start monitoring a brand →Or look one up free, above. No account needed to read a page.