Monitor Mentions
for Retail Brands
on Instagram
Get notified when people talk about your consumer brand or competitors on Instagram.
We find its Instagram and start collecting. Free for 1 brand.
What we read, and what you get back
Instagram, the press and two AI assistants, read for one brand at a time and put on that brand’s page. Anything marked Soon is not built yet.
What we watch
Input- InstagramPosts that name or tag the brand, and its follower count
- News coveragePublisher articles and press releases that name the brand
- AI assistantsWhich brands ChatGPT and Gemini recommend in your category
- TikTok and YouTubeSoonNot collected today. Instagram is the only network we search
What you get
Output- Brand pagesA public page per brand with its mentions, news and numbers
- Email alertsNew posts about the brands you pick, emailed as we find them, on paid plans from $29/month
- Slack alertsSoonMentions posted to a channel. Email is the only delivery today
- 1035 brands tracked
- Numbers measured, never estimated
- Every brand page free to read
How the monitoring works
What it costs →Pick the brands to watch
Yours and the competitors you are judged against. Every brand in the database already has a public page; choosing one puts it under daily monitoring.
We watch for mentions
Public Instagram posts that name the brand, collected every six hours by hashtag and keyword, which is the only way to catch the majority that never tag the account.
You get told, with context
Mentions arrive by email, next to the numbers that say whether they are moving anything. Follower change, engagement against your category median, and where you sit in your competitive set.
The next post about your brand lands in your inbox.
Most people who talk about a brand never tag its account, so it never reaches your notifications. We watch the hashtags and the handle, and email you what turns up.
- The posts that never tagged youA notification only fires when somebody @-mentions the account. Most people do not.
- The post, not a numberWho posted, what they wrote, the tags they used, and a link straight to it.
- Nothing on a quiet weekNo email for the sake of one. Everything on a loud week, and we say how far back each alert reaches.
Free for one brand, then from $29 a month for one brand and 2 competitors · cancel any time · 11K mentions found in the last 7 days, across 1035 brands.
Real posts about Michael Kors, found by this tool. Not a mock-up.
Who this is for
How it works →- A PR team that hears about the creator post when a journalist quotes it back to them.
- A comms lead who has to answer “what did people say about us this week” on Monday, with something better than a guess.
- A marketing team watching a wrong claim about the product spread for a week, while the comment section it started in goes cold.
- A social lead watching Olipop and Poppi in the same aisle, who needs to know the week one of them has a moment.
- A marketing agency holding six client brands, none of which justify a platform that quotes by the year.
- Any brand whose customers post the product constantly and tag the account almost never.
Most mentions found
Every mention →Public posts by other creators that our searches found, over the last 30 days. A sample, so read it as a ranking. How we count
Trending now
All trending →Follower growth over the last 30 days, for brands with two readings at least 5 days apart.
By category
How to use these →By subcategory
Where the searching actually happens. Nobody types food brands; they type coffee brands, or beer brands, or skincare brands. A subcategory gets its own page once ten brands are in it.
By collection
A brand sells one thing and is several others at once. The rows above are what it sells; these are what it is.
Which brands this fits
Monitor Mentions is built for consumer brands whose demand is shaped on Instagram. Those are the categories where a launch, a creator post, or a competitor's campaign moves the business. Beauty and skincare, fashion and apparel, food and beverage, wellness and fitness, jewelry and accessories, home and lifestyle.
Simple pricing
Pricing details →One plan watches as many brands as you want, daily. Name the first one below and it is collected the moment you pay.
Free
One brand of your own, checked weekly.
Free for good
1 brand · no competitors
- Weekly collection
- Keeps 30 days of history, from when monitoring starts
- Weekly email digest
- No card
Free account, no card
Starter
Your brand and two competitors, every day.
Billed monthly, cancel any time
1 brand + 2 competitors
- TikTok
- News
- Daily collection
- Keeps 90 days of history, from when monitoring starts
- Spike and mention alerts by email
Cancel any time
Growth
Three brands, campaigns and head-to-head.
Billed monthly, cancel any time
3 brands + 5 competitors each
- TikTok
- News
- Daily collection
- Keeps 90 days of history, from when monitoring starts
- Track up to 5 campaigns
- Head-to-head compare
- PNG and CSV export
Cancel any time
Agency
Ten client brands and a team.
Billed monthly, cancel any time
10 brands + 5 competitors each
- TikTok
- News
- YouTube Shorts, coming soon
- Daily collection
- Keeps a year of history, from when monitoring starts
- Track up to 5 campaigns
- 5 team members (coming soon)
Cancel any time
Tools
Guides for brand teams
Questions
How it works →What is Monitor Mentions and how does it work?
It finds public Instagram posts that mention a consumer brand, including the ones that never tag the account. For each brand we search a short list of terms: its hashtag, the posts that tag its account, and for some brands the name typed as plain words in a caption. Every one of the 1035 brands in the catalogue has a public page showing the posts we found, free to read. Unwatched brands are collected about every 14 days; subscribing to a brand puts it under daily monitoring and sends you the new posts by email. A brand outside the catalogue can be added from the home page, and we check it before it goes in.
Which platforms does Monitor Mentions cover?
Instagram first, on every plan, including the free one. Platforms grow with the plan: Starter adds TikTok and publisher news, Growth adds Reddit, and Agency is where YouTube Shorts will go once we collect it (we do not yet). Brand pages also show which brands ChatGPT and Gemini recommend in their category. There is no X, LinkedIn or Facebook coverage. If you need every network watched, an all-network listening suite is the right shape, and our comparison pages say which ones.
Do I need to be tagged for a post to be found?
No. Instagram only notifies you about an @ link, so a caption that types your name as text never reaches you. We search hashtags and words, which is how the untagged posts turn up, and every post is shown with the term that found it. The limit is the same as any text search: a name that is only spoken in a reel or only visible on the packaging in a photo is not in the caption, and we do not see it.
How is it different from Google Alerts and social listening suites?
Google Alerts watches pages Google has indexed, which leaves Instagram posts almost entirely uncovered. Listening suites cover many networks and the open web, usually on an annual contract. Monitor Mentions covers one network, Instagram, at one flat monthly price, and every brand page is public and free to read before you pay for anything.
Can I watch my competitors' mentions?
Yes. Nothing here needs you to own the account. Any brand in the catalogue can be monitored the same way as your own, and a brand with a curated competitive set also gets a competitors page comparing mentions, followers and engagement across the set, measured the same way on the same schedule.
What if my brand name is a common word?
Then most posts using the word are not about you, and the search has to be judged rather than trusted. Every term we search is graded strong, medium or weak, and an ordinary word starts as weak. Every post carries the term that found it, so with a free account you can filter the feed to the strong terms only, such as the posts that tagged your handle. Anyone can suggest a better term from the brand page, and a person reviews it before anything changes.
How fast do mention alerts arrive?
For a brand you subscribe to, we search every six hours and email you the posts we have not sent you before. Alerts are email only: there is no Slack, SMS or webhook delivery today. Six hours is not real time, and we do not call it that.
Is there an API?
Yes. Sign in, open the API dashboard and create a key; a new account gets 100 free credits. After that you buy credit packs once, from $19, and each request spends one or two credits. Every number is also on a public brand page, free to read.
How much does Monitor Mentions cost?
Reading costs nothing: every brand page is public with no account. One brand of your own is free, collected weekly. Daily monitoring with email alerts is from $29 a month for one brand and 2 competitors, billed monthly, and you can cancel any time.
Your customers post. Instagram does not tell you.
Find out who, and read what they said.
Start monitoring a brand →Or look one up free, above. No account needed to read a page.