Luxury Fashion Brands on Instagram: Followers, Engagement and Mentions
Every luxury fashion brand account we track, followers, engagement, and growth, ranked. Real figures only.
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What is being said about luxury fashion brands
Public posts mentioning any of the 16 luxury fashion brands we track, most recent first
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From the @louisvuitton bag to what’s in my bag. #LVbeauty #louisvuitton #giftedbylouisvuitton
This entire collection is just perfection ✨ #diormakeup #diorbeauty #dior
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happy i got my hands on it 🥹❄️🐧 #chanel
We always hear about Tom Ford’s Gucci era and of course I understand why! But can we please give Frida Giannini’s Gucci a little love too?! She created some abs
Ricordami by Bottega Veneta 🤎 has earned a spot on my shelf. It’s such a beautiful, smooth vanilla. A little sweetness at first, but on my skin it’s more of a
The #DolceGabbana Re-Edition Collection welcomes By Man and By Woman, two signature fragrances first launched in the late 1990s. Discover more at the link in
@prada #model #prada #outfit
Introducing @pradabeauty Wisteria Collection 💜 Who wants a try on? #prada #pradabeauty #pradawisteria #pradablush #pradawisteriacollection
Obsessed @gucci ♥️ A rare find, just in time for the holidays ✨
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Pink iridescent. She’s everything 💕 #chanel #chanelunboxing #purse #chanelbag #matthieublazy
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Frequently asked questions
Which luxury fashion brand has the most Instagram followers?
Chanel, of the 16 luxury fashion brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which luxury fashion brands are growing fastest on Instagram?
Gucci has the steepest follower growth of the luxury fashion brands we measure, at 0% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do luxury fashion brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
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Figures are read from Instagram; an em dash means no data yet.