Luxury Brands on Instagram: Followers, Engagement and Mentions
Every luxury brand account we track, followers, engagement, and growth, ranked. Real figures only.
Inside luxury
What is being said about luxury brands
Public posts mentioning any of the 21 luxury brands we track, most recent first
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From the @louisvuitton bag to whatโs in my bag. #LVbeauty #louisvuitton #giftedbylouisvuitton
This entire collection is just perfection โจ #diormakeup #diorbeauty #dior
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happy i got my hands on it ๐ฅนโ๏ธ๐ง #chanel
We always hear about Tom Fordโs Gucci era and of course I understand why! But can we please give Frida Gianniniโs Gucci a little love too?! She created some abs
Ricordami by Bottega Veneta ๐ค has earned a spot on my shelf. Itโs such a beautiful, smooth vanilla. A little sweetness at first, but on my skin itโs more of a
The #DolceGabbana Re-Edition Collection welcomes By Man and By Woman, two signature fragrances first launched in the late 1990s. Discover more at the link in
@prada #model #prada #outfit
Introducing @pradabeauty Wisteria Collection ๐ Who wants a try on? #prada #pradabeauty #pradawisteria #pradablush #pradawisteriacollection
Obsessed @gucci โฅ๏ธ A rare find, just in time for the holidays โจ
The Prada Galleria is an iconic and classic style from Prada. Each bag is assembled by hand from 83 separate pieces of scratch and water resistant calfskin. If
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Frequently asked questions
What is a good Instagram engagement rate for luxury brands?
The median across the 4 luxury brands we have measured is 0.17%, with the middle half falling between 0.1% and 0.19%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for luxury.
Which luxury brand has the most Instagram followers?
Chanel, of the 21 luxury brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which luxury brands are growing fastest on Instagram?
Dior has the steepest follower growth of the luxury brands we measure, at 0% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do luxury brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.