Rolex

@rolex·Brand· LuxuryChecking live…Mentions never2mentions · 7 days

Watching

Who is mentioning Rolex on Instagram?

Public posts tagged #rolex

2 posts in the last 7 days

11 more posts from the last 30 days. Signed-out readers see the last 7 days. Sign in free to see the rest.

Searching for something this feed does not cover? Search Rolex mentions live with your own keywords on Monitor Mentions.

Recommended by AI assistants

We ask ChatGPT and Gemini the questions shoppers ask about each category Rolex sits in, once a month, and record which brands they name, in order. Answers vary from one run and one person to the next, so each line is one answer on the date shown, not a score.

Luxury brands

  • ChatGPT named Rolex #8 for “What are the best luxury brands?” · asked 22 Oct 2026 After Hermès, Louis Vuitton, Chanel and 4 others.
  • Gemini named Rolex #11 for “What are the best luxury brands?” · asked 22 Oct 2026 After Hermès, Chanel, Louis Vuitton and 7 others.
  • Not named in the other 4 answers about luxury brands.
Get Rolex's mentions in your inbox.Posts by other creators that mention Rolex, emailed as we find them. What our keywords catch, not everything on Instagram. $49/month for unlimited brands, cancel any time.

How is Rolex doing on Instagram?

@rolex has 17.8M followers, which is #10 of 20 measured luxury brands, and engages 0.19% of them per post, 0.02pp above the category median.

Top Luxury brands

By mentions in the last 7 days · Rolex highlighted

Gucci20TOUS14Jacquemus13Shanghai Tang13Tiffany & Co.10Prada8Chanel3Dior2

Profile details

Updated 2026-08-22

Followers17,818,261
Following234
Total posts1,832
Avg likes32,707
Avg comments281
Followers per post9.7K

Similar accounts

Trending in Luxury →

How many Instagram followers does Rolex have?

Brand · Luxury · @rolex

Rolex is the Swiss watchmaker whose Submariner, Daytona, and Datejust are the world's most recognized luxury timepieces.

On Instagram, @rolex reaches 17,818,261 followers. That makes it #10 of the 20 luxury brands we track, and #32 of 836 overall. The account has published 1,832 posts, roughly 9.7K followers for every post in the grid.

Engagement runs at 0.19% — above the Luxury median of 0.17%. A typical post draws about 32.7K likes and 281 comments.

Frequently asked questions

What is Rolex's engagement rate on Instagram?

Rolex's engagement rate is 0.19%, above the Luxury category median of 0.17%. A typical post receives around 32.7K likes and 281 comments.

Can I see Rolex's follower growth over time?

Follower history for @rolex is available with a Monitor subscription ($49/month for unlimited brands). Subscribing starts a daily reading from that day forward and unlocks the trendline chart here. We do not estimate history we never saw.

What is Rolex's official Instagram handle?

Rolex's official Instagram account is @rolex (instagram.com/rolex).

Who are Rolex's closest competitors on Instagram?

Among luxury brands, the accounts closest to Rolex by audience size are Balenciaga (15M followers), Burberry (19.9M followers), Cartier (16.5M followers).

Roadmap

What features do YOU want?

Tell us what would make this page worth paying for, for Rolex or any other brand. It goes straight to the person building it.

No account needed. One line is plenty.

Every figure on this page is read from Instagram via our data provider and stored with the date it was taken. Where a reading does not exist yet we show — rather than an estimate. Engagement rate is (average likes + comments) ÷ followers.