Beauty Brands on Instagram: Followers, Engagement and Mentions
Every beauty brand account we track, followers, engagement, and growth, ranked. Real figures only.
Inside beauty
What is being said about beauty brands
Public posts mentioning any of the 122 beauty brands we track, most recent first
My favourite mood stone 🩶 @kyliecosmetics #kyliecosmetics #perfume #perfumeoftheday #newperfume #fragrancecommunity ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ COMMENT 🩶 for 🔗
Colorpop is coming to Walmart! ColourPop Cosmetics Walmart #walmartmakeup #colourpop #budgetbeauty #colourpopcollabs
@aesop started in 1987 in a hair salon in Armadale, Melbourne. Dennis Paphitis was mixing essential oils into his clients’ hair products. One smelled so good he
Unboxing 🚨NEW! #AdventCalendar Holiday 2026 ❄️🎁 #Colourpop Includes: 25 surprises! Makeup & accessories Will be available ➡️ Tomorrow on their website *us
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🤎✨ Brows On Point With @benefitcosmetics ! ✨🤎 The secret to a good brow day? A little definition + a whole lot of staying power! 👀💅🏻 🖊️ Precisely, My Br
Lots of exciting new products coming from @charlottetilbury 👀 ✨ #charlottetilbury #presstrip #beautychats #newbeauty
@hannahchody x @saiebeauty collab. baked eyeshadow in shade bellini. it's a soft peachy pink in a satin finish
Comment BALM for the product link! foundation balm #lorealpariscosmetics #lorealparis #foundationbalm #makeupbrush #beautyessentials *All opinions are my o
“Perfection” is something most of us strive towards. We are afraid of disruption, chaos, or anything that comes our way during the process of creation. But wha
Aesop | Melbourne, 1987 Bir bakım markasının kimliği yalnızca formüllerinde değil; mimariye, tasarıma ve yaşadığı şehirlere yaklaşımında da saklı. Aesop, 1987
💗💋 THE OG OR THE NEW GIRL?! ✨ The original Fenty Beauty Gloss Bomb in Fu$$y goes head-to-head with the NEW Gloss Bomb Stackz in Fu$$y Fusion! 💖 💗 LEFT: Fu
So good 🖤👌 @lorealparis #lorealparispartner #lorealparismakeup
Which shade would you pick for autumn? 🤎🍒 @kyliecosmetics #kyliecosmetics #lipgloss #makeupswatch #viralmakeup #kyliejenner
@hudabeauty Bronze Filter 🩷✨ #hudabeauty @huda #makeup #beauty #makeuptutorial #makeuplover @kirstylewispr
Frequently asked questions
What is a good Instagram engagement rate for beauty brands?
The median across the 7 beauty brands we have measured is 0.08%, with the middle half falling between 0.01% and 0.55%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for beauty.
Which beauty brand has the most Instagram followers?
Huda Beauty, of the 122 beauty brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which beauty brands are growing fastest on Instagram?
Native has the steepest follower growth of the beauty brands we measure, at 0.9% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do beauty brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.