Rare Beauty

@rarebeauty·Brand· BeautyChecking live…Mentions never1mention · 7 days

Watching

Who is mentioning Rare Beauty on Instagram?

Public posts tagged #rarebeauty

1 post in the last 7 days

22 more posts from the last 30 days. Signed-out readers see the last 7 days. Sign in free to see the rest.

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Recommended by AI assistants

We ask ChatGPT and Gemini the questions shoppers ask about each category Rare Beauty sits in, once a month, and record which brands they name, in order. Answers vary from one run and one person to the next, so each line is one answer on the date shown, not a score.

Beauty brands

  • ChatGPT named Rare Beauty #1 for “What are some popular beauty brands people love right now?” · asked 22 Oct 2026
  • Gemini named Rare Beauty #1 for “What are some popular beauty brands people love right now?” · asked 22 Oct 2026
  • Gemini named Rare Beauty #3 for “What are the best beauty brands?” · asked 22 Oct 2026 After Charlotte Tilbury and Fenty Beauty.
  • Gemini named Rare Beauty #3 for “Which beauty brand would you recommend for a first-time buyer?” · asked 22 Oct 2026 After e.l.f. Cosmetics and Glossier.
  • ChatGPT named Rare Beauty #7 for “What are the best beauty brands?” · asked 22 Oct 2026 After Beauty of Joseon, Rhode, Smashbox and 3 others.
  • Not named in the other 1 answer about beauty brands.
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How is Rare Beauty doing on Instagram?

@rarebeauty has 8.6M followers, which is #16 of 117 measured beauty brands.

Top Beauty brands

By mentions in the last 7 days · Rare Beauty highlighted

Dr. Squatch28SUGAR Cosmetics25Glossier22CeraVe16Fenty Beauty15Kosas14Curology12Summer Fridays10

Profile details

Updated 2026-10-21

Followers8,628,299
Following412
Total posts5,165
Avg likes—
Avg comments—
Followers per post1.7K

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How many Instagram followers does Rare Beauty have?

Brand · Beauty · @rarebeauty

Rare Beauty is Selena Gomez's makeup brand, pairing viral liquid blushes with a mental-health mission.

On Instagram, @rarebeauty reaches 8,628,299 followers. That makes it #16 of the 117 beauty brands we track, and #71 of 836 overall. The account has published 5,165 posts, roughly 1.7K followers for every post in the grid.

Frequently asked questions

Can I see Rare Beauty's follower growth over time?

Yes — we have 6 daily readings for @rarebeauty, charted on this page.

What is Rare Beauty's official Instagram handle?

Rare Beauty's official Instagram account is @rarebeauty (instagram.com/rarebeauty).

Who are Rare Beauty's closest competitors on Instagram?

Among beauty brands, the accounts closest to Rare Beauty by audience size are Ahava (65.5K followers), Al Haramain (159K followers), Alpha-H (160K followers).

Roadmap

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Every figure on this page is read from Instagram via our data provider and stored with the date it was taken. Where a reading does not exist yet we show — rather than an estimate. Engagement rate is (average likes + comments) ÷ followers.