Baby and Kids Brands on Instagram: Followers, Engagement and Mentions
Every baby and kids brand account we track, followers, engagement, and growth, ranked. Real figures only.
What is being said about baby and kids brands
Public posts mentioning any of the 12 baby and kids brands we track, most recent first
Nose Frida & Spectra Pump — the unexpected dynamic duo
my most used items during this cold and flu season with a baby @frida #fridababypartner
PSA - You can love your baby but not love inhaling their germs. 😅 Try connecting your MANUAL breast pump to your Frida Baby Snot Sucker! Avoid the electric one
LEGO News Wrap-Up! #lego #afol
LEGO sets that actually function?! … #lego #legocommunity #legofan #legoinstagram #legogram
Stock up before sick days hit with a few baby essentials you’ll be glad you have on hand!! 🤍🤒 Save this one before flu season! #babyessentials #fluseason #n
Over prepared for cold & flu season? Never heard of her @frida #fridababypartner
LEGO minifigures on vacation get their own keepsake #lego #legoreels #legobuild #vacation #utah
@frida making the nightly routine a little easier #FridaBabyPartner
Cold and flu season can be pretty unbearable but we’re thankful for how @frida has walked with us through all of those seasons. #fridababypartner
Tiger Lego Art #lego #mbrick #art #artist #animal
5 LEGO sets worth every penny! Pt. 4 #lego #legogram
cold season prep starts inside out around here~ but no matter how prepared we are, something always sneaks in, and when it does, the electric nosefrida pro is t
Some parenting essentials just make life a little easier🫶 Hear why the original NoseFrida has earned its place in mom’s toolkit and why it’s one to keep close
Best Upcoming LEGO Sets! #lego #afol
Frequently asked questions
What is a good Instagram engagement rate for baby and kids brands?
The median across the 3 baby and kids brands we have measured is 0.62%, with the middle half falling between 0.13% and 1.02%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for baby and kids.
Which baby and kids brand has the most Instagram followers?
Lego, of the 12 baby and kids brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
How do baby and kids brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.