Automotive Brands on Instagram: Followers, Engagement and Mentions
Every automotive brand account we track, followers, engagement, and growth, ranked. Real figures only.
What is being said about automotive brands
Public posts mentioning any of the 19 automotive brands we track, most recent first
#Nissan FINALLY made a #RogueHybrid for America and the redesigned 2027 #NissanRogue is going to shake up the segment! #Rogue #ePower
Watch till the end… #ferrari #carsofinstagram #supercar #collection
What do you think of the NEW @bmwusa 7 Series? #bmw #7series #bmw7series
Aston Martin has revealed their Austin SPECIAL LIVERY | #f1 #formulaone #f1news #AstonMartin #UnitedStatesGrandPrix
The Porsche Mission S is Built To Be Driven | #porsche #porschemissions #porscheclub #porsche911 @_tangentvector_
I’m obsessed with this car!!!!! #tesla #modelyperformance
The Porsche Spec NOBODY Knows About… #carbuying #cardealership #porsche
Old school > New school Which do you prefer and why? #Porsche #918 #PorscheMissionS #MissionS #Hypercar
What’s new on the updated BMW 7-Series? #bmw7series #bmw #bmw7 @bmwusa
Tesla Roadster 2017 vs. 2026: From supercars to flying cars! #tesla #elonmusknews #flyingcar
The Audi RS5 Avant Is The PERFECT Family Car #audi #rs5 #wagon #performance
2027 Ford Ranger Gets More Raptor Power! | #fordtrucks #ford #fordranger #fordraptor
Benz sandwhich #mercedesbenz #g63 #clk55 #sl500 #amg
Audi SQ9 4.0 V8😍 #audi #audisq9 #sq9
You can now order the all new Tesla Roadster 👀 #Tesla #Roadster
Frequently asked questions
What is a good Instagram engagement rate for automotive brands?
The median across the 4 automotive brands we have measured is 0.2%, with the middle half falling between 0.1% and 0.21%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for automotive.
Which automotive brand has the most Instagram followers?
BMW, of the 19 automotive brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
How do automotive brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.