Food and Beverage Brands on Instagram: Followers, Engagement and Mentions
Every food and beverage brand account we track, followers, engagement, and growth, ranked. Real figures only.
Inside food and beverage
What is being said about food and beverage brands
Public posts mentioning any of the 399 food and beverage brands we track, most recent first
Andere WGs haben einen Gemeinschaftskühlschrank, die von Jan-Schraube hat einen eigenen Späti. Danke an @fritzkola für die koffeinhaltige Unterstützung des WG-Z
@curtissliwaformayor thinks Pop-Tarts are overrated @vivalafood
As a chocolate connoisseur, these were a must try! #starbucks #starbuckshalloween #starbucksnewdrink #tastetest #newmenuitem . Starbucks black cat Frappuccino
Beautiful sunset... #alpinabmw #alpina #bmwfan #bmwlovers
#alaninu
Community organizing is thirsty work 👀🥤 New @drinkoomee drinks landed at UPROSE, and the team had opinions. Watch our taste test—then try them at an upcoming
This is the @drinkzerohour energy drink built on clean ingredients; great taste and more! Must taste! #kahladeals #tiktokshopcreatorpicks #fypシ
RASPBERRY ❤️ pop tarts with raspberry filling, vanilla frosting, and cardamom ginger sugar! here until 10/28 ✨
Pop Tarts taste like drywall btw
a (Fuji) Apple a day!
Najlepsza gra GPS do odkrywania świata 🌍 #gps #game
If a Pop-Tart and a brown sugar cinnamon cookie had a baby… These Cinnamon Pop Tart Cookies have buttery brown sugar cinnamon flavor and all the nostalgic goo
Doha#qatar#ليبيا_مصر_تونس_لبنان_سوريا_السعوديه_المغرب_الحزائر_الأردن_العراق_الكويت
OREOs NEW Salted Caramel Shortbread flavor is HERE! 💛🤎 @oreo #OREO #oreocookies #saltedcaramelshortbread #oreoreview #foodnews
#seoultrip here’s where I went! @sarahhorsebuyer BAKERY [NAVER Maps] Hayes Mill Bakery Seoul Gangnam-gu Sinsa-dong 546-17 https://naver.me/x9VS9cWf IKSEONDO
Frequently asked questions
What is a good Instagram engagement rate for food and beverage brands?
The median across the 8 food and beverage brands we have measured is 0.95%, with the middle half falling between 0.17% and 1.16%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for food and beverage.
Which food and beverage brand has the most Instagram followers?
Red Bull, of the 399 food and beverage brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which food and beverage brands are growing fastest on Instagram?
Wonderful Pistachios has the steepest follower growth of the food and beverage brands we measure, at 3.9% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do food and beverage brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.