Nutella
Watching
Follower trend
Who is mentioning Nutella on Instagram?
Public posts tagged #nutella
Nothing from the last 7 days.
1 more post from the last 30 days. Signed-out readers see the last 7 days. Sign in free to see the rest.
Who posts about Nutella
12 accounts we have caught mentioning Nutella, 4 of them more than once. Most posts first.
Searching for something this feed does not cover? Search Nutella mentions live with your own keywords on Monitor Mentions.
Recommended by AI assistants
We ask ChatGPT and Gemini the questions shoppers ask about each category Nutella sits in, once a month, and record which brands they name, in order. Answers vary from one run and one person to the next, so each line is one answer on the date shown, not a score.
Food and drink brands
Not named in 6 answers about food and drink brands, asked 22 Oct 2026.
How is Nutella doing on Instagram?
@nutella has 1.6M followers, which is #24 of 392 measured food and beverage brands.
Top Food and Beverage brands
By mentions in the last 7 days · Nutella highlighted
Profile details
Updated 2026-09-14
Similar accounts
Trending in Food and Beverage →How many Instagram followers does Nutella have?
Brand · Food and Beverage · @nutella
Nutella is Ferrero's beloved hazelnut-cocoa spread, a breakfast obsession in dozens of countries.
On Instagram, @nutella reaches 1,569,322 followers. That makes it #24 of the 392 food and beverage brands we track, and #200 of 836 overall. The account has published 12 posts, roughly 131K followers for every post in the grid.
Frequently asked questions
Can I see Nutella's follower growth over time?
Yes — we have 2 daily readings for @nutella, charted on this page.
What is Nutella's official Instagram handle?
Nutella's official Instagram account is @nutella (instagram.com/nutella).
Who are Nutella's closest competitors on Instagram?
Among food and beverage brands, the accounts closest to Nutella by audience size are Activia (8.6K followers), Al Arz Tahini (5.9K followers), Alani Nu (1.5M followers), Alexander Brewery (7.2K followers).
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Tell us what would make this page worth paying for, for Nutella or any other brand. It goes straight to the person building it.
Every figure on this page is read from Instagram via our data provider and stored with the date it was taken. Where a reading does not exist yet we show — rather than an estimate. Engagement rate is (average likes + comments) ÷ followers.