Nutella

@nutella·Brand· Food and BeverageChecking live…Mentions every 30 days0mentions · 7 days

Watching

Follower trend

Who is mentioning Nutella on Instagram?

Public posts tagged #nutella

Nothing from the last 7 days.

1 more post from the last 30 days. Signed-out readers see the last 7 days. Sign in free to see the rest.

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Recommended by AI assistants

We ask ChatGPT and Gemini the questions shoppers ask about each category Nutella sits in, once a month, and record which brands they name, in order. Answers vary from one run and one person to the next, so each line is one answer on the date shown, not a score.

Food and drink brands

Not named in 6 answers about food and drink brands, asked 22 Oct 2026.

Get Nutella's mentions in your inbox.Posts by other creators that mention Nutella, emailed as we find them. What our keywords catch, not everything on Instagram. $49/month for unlimited brands, cancel any time.

How is Nutella doing on Instagram?

@nutella has 1.6M followers, which is #24 of 392 measured food and beverage brands.

Top Food and Beverage brands

By mentions in the last 7 days · Nutella highlighted

Liquid Death148Pop-Tarts32Poppi30Olipop30Athletic Brewing30Blue Tokai30Twinings29Bundaberg26

Profile details

Updated 2026-09-14

Followers1,569,322
Following560
Total posts12
Avg likes—
Avg comments—
Followers per post131K

How many Instagram followers does Nutella have?

Brand · Food and Beverage · @nutella

Nutella is Ferrero's beloved hazelnut-cocoa spread, a breakfast obsession in dozens of countries.

On Instagram, @nutella reaches 1,569,322 followers. That makes it #24 of the 392 food and beverage brands we track, and #200 of 836 overall. The account has published 12 posts, roughly 131K followers for every post in the grid.

Frequently asked questions

Can I see Nutella's follower growth over time?

Yes — we have 2 daily readings for @nutella, charted on this page.

What is Nutella's official Instagram handle?

Nutella's official Instagram account is @nutella (instagram.com/nutella).

Who are Nutella's closest competitors on Instagram?

Among food and beverage brands, the accounts closest to Nutella by audience size are Activia (8.6K followers), Al Arz Tahini (5.9K followers), Alani Nu (1.5M followers), Alexander Brewery (7.2K followers).

Roadmap

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Every figure on this page is read from Instagram via our data provider and stored with the date it was taken. Where a reading does not exist yet we show — rather than an estimate. Engagement rate is (average likes + comments) ÷ followers.