Liquid Death

@liquiddeath·Brand· Food and BeverageChecking live…Public view · 14-day delay148mentions · 7 days

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Follower trend

Who is mentioning Liquid Death on Instagram?

Public posts tagged #liquiddeath · updated daily, shown 14 days behind

8 posts in the last 7 days

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Liquid Death in the news

Articles and press releases that name Liquid Death, newest first, linked to the publisher. Last checked 22 Oct 2026.

  • Puffin & Liquid Death Have Come Together For Special Drinkwear

    Bleeding Cool ·

    Liquid Death and Puffin have come together to give your canned water a special look for Halloween with the new Puffin Drinkwear

  • Beverage brand Liquid Death will make others’ ads

    Semafor ·

    The water brand Liquid Death is one of the purest marketing stories of the moment: a billion-dollar company that sells the ultimate commodity through edgy comedy. CEO Mike Cessario told Liz and me on last week’s that his company’s in-house agency, Death Machine, has also taken on a “few select brands” as external clients. But they’ll need to understand LD’s hardcore sense of humor.“We don’t need” the money, Cessario said, noting the brand will do some $5 million in merch sales alone this year. “It’s like, hey, if you want the Liquid Death magic, we can do that … [but] if you want us to just g…

  • Liquid Death CEO Dodges IPO Question Despite Goldman Sachs Ties

    Yahoo Finance ·

    Liquid Death's Mike Cessario won't confirm an IPO timeline, even after hiring Goldman Sachs and a Pepsi-veteran CFO.

  • Liquid Death CEO on Viral AI Data Center Ad, IPO Odds

    Bloomberg ·

    Mike Cessario, Founder and CEO of Liquid Death, joined the program to discuss the growing public sentiment against the rapid expansion of data centers. Despite widespread interest in AI investments, the mood around data center growth has been notably negative. He speaks with Romaine Bostick on "The Close." (Source: Bloomberg)

Recommended by AI assistants

We ask ChatGPT and Gemini the questions shoppers ask about each category Liquid Death sits in, once a month, and record which brands they name, in order. Answers vary from one run and one person to the next, so each line is one answer on the date shown, not a score.

Food and drink brands

  • Gemini named Liquid Death #3 for “What are some popular food and drink brands people love right now?” · asked 22 Oct 2026 After Olipop and Poppi.
  • Not named in the other 5 answers about food and drink brands.
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How is Liquid Death doing on Instagram?

@liquiddeath has 6.9M followers, which is #4 of 392 measured food and beverage brands.

Top Food and Beverage brands

By mentions in the last 7 days · Liquid Death highlighted

Liquid Death148Pop-Tarts32Twinings29Wonderful Pistachios24Alpina20Innocent20Monster Energy15Quest Nutrition15

Profile details

Updated 2026-10-23

Followers6,878,685
Following1,727
Total posts1,053
Avg likes—
Avg comments—
Followers per post6.5K

How many Instagram followers does Liquid Death have?

Brand · Food and Beverage · @liquiddeath

Liquid Death is the canned water brand that markets mountain water like a heavy-metal band.

On Instagram, @liquiddeath reaches 6,878,685 followers. That makes it #4 of the 392 food and beverage brands we track, and #85 of 836 overall. The account has published 1,053 posts, roughly 6.5K followers for every post in the grid.

Frequently asked questions

Can I see Liquid Death's follower growth over time?

Yes — we have 55 daily readings for @liquiddeath, charted on this page.

What is Liquid Death's official Instagram handle?

Liquid Death's official Instagram account is @liquiddeath (instagram.com/liquiddeath).

Who are Liquid Death's closest competitors on Instagram?

Among food and beverage brands, the accounts closest to Liquid Death by audience size are Activia (8.6K followers), Al Arz Tahini (5.9K followers), Alani Nu (1.5M followers), Alexander Brewery (7.2K followers).

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Every figure on this page is read from Instagram via our data provider and stored with the date it was taken. Where a reading does not exist yet we show — rather than an estimate. Engagement rate is (average likes + comments) ÷ followers.