Retail Brands on Instagram: Followers, Engagement and Mentions
Every retail brand account we track, followers, engagement, and growth, ranked. Real figures only.
Inside retail
What is being said about retail brands
Public posts mentioning any of the 28 retail brands we track, most recent first
ULTA HAS MINI BRANDS!!? *mini productsππ₯Ή #minibrands #minibrandsulta #ulta #ultabeauty @ultabeauty @mini_brands_official
Muji haul Λ ΰΌ ΰ³βο½‘Λ . . . . . . #muji #mujihaul #stationery #unboxing #studygram
POV: Ulta Beuaty invited me to Lollapalooza and Iβm still not over it π₯Ή #ultabeauty #giftingsuite #lollapalooza
ππ©΅π Hobby Lobby ππ©΅π #bluechristmas #bluechristmasdecor #hobbylobbyfinds #hobbylobby #hobbylobbychristmas
IT ACTUALLY WORKSβ¦. *Ulta Mini brandsππ #ulta #ultabeauty #minibrands #minibrandsulta @ultabeauty @mini_brands_official
Come with us to Walmart! #Walmart #WalmartFinds #ComeShoppingWithUs #WalmartHaul #ShopWithMe
House of sephora 2026 wrapped up! #sephora #makeuphaul #haul #houseofsephora #grateful
Christmas has arrived at @target and I need it ALL! #christmas #target #christmasdecorations #targetfinds
mini makeup products at Sephora worth buying #sephora #sephorahaul #makeupreels #makeuplooks #sephoramakeup
Rating the Flamin Hot Chicken Bites from Costco #costcofood #costco #costcofinds #flaminhot #flaminhotcheetos
Donβt forget the & @Ulta Beauty Coupon for hair services! First time users only! Comment βpinkβ for the π to be sent directly to your DMs! #ulta #beauty #h
New holiday items have arrived at the Dollar spot at Target !! #target #targetstyle #targetdeals #targetfinds #ltkseasonal
New and Returning Products from Trader Joeβs! #traderjoes #traderjoesfoodreviews #traderjoeshaul #fyp #groceryshopping
Whole Foods Run πββοΈπ ππ₯π₯―π₯©ππ£ Meals Iβm making this week: Ground turkey rice bowls White chicken chili Chicken apple sausage stir fry Guacamole #glute
Come to Costco with us! #costco #costcofinds #comewithme #momlife #3under4
Frequently asked questions
Which retail brand has the most Instagram followers?
Sephora, of the 28 retail brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which retail brands are growing fastest on Instagram?
Whole Foods Market has the steepest follower growth of the retail brands we measure, at 0% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do retail brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.