Specialty Retail Brands on Instagram: Followers, Engagement and Mentions
Every specialty retail brand account we track, followers, engagement, and growth, ranked. Real figures only.
What is being said about specialty retail brands
Public posts mentioning any of the 19 specialty retail brands we track, most recent first
ULTA HAS MINI BRANDS!!? *mini productsππ₯Ή #minibrands #minibrandsulta #ulta #ultabeauty @ultabeauty @mini_brands_official
Muji haul Λ ΰΌ ΰ³βο½‘Λ . . . . . . #muji #mujihaul #stationery #unboxing #studygram
POV: Ulta Beuaty invited me to Lollapalooza and Iβm still not over it π₯Ή #ultabeauty #giftingsuite #lollapalooza
ππ©΅π Hobby Lobby ππ©΅π #bluechristmas #bluechristmasdecor #hobbylobbyfinds #hobbylobby #hobbylobbychristmas
IT ACTUALLY WORKSβ¦. *Ulta Mini brandsππ #ulta #ultabeauty #minibrands #minibrandsulta @ultabeauty @mini_brands_official
House of sephora 2026 wrapped up! #sephora #makeuphaul #haul #houseofsephora #grateful
mini makeup products at Sephora worth buying #sephora #sephorahaul #makeupreels #makeuplooks #sephoramakeup
Donβt forget the & @Ulta Beauty Coupon for hair services! First time users only! Comment βpinkβ for the π to be sent directly to your DMs! #ulta #beauty #h
@ultabeauty put their whole ultussy into these kits π€ #holidayset #holidaykit #ulta #giftset
Final part #usatelugu #minibrands #ultabeauty #miniature #miniatures
The weird stuff I come home with from #hobbylobby
Sephora scares me but in a good way @realannieb_
step by step shave routine that should win AWARDS!!! #shaveroutine #ultabeauty #bodycare #bodycareroutine #skintok @billie @supersuitebody @saltair @soldejane
Ulta Mini Brands Series 2 available NOW 𧑠#ultabeauty #minibrands #trending #miniature
Sephora holiday gift sets that are worth the money #sephora #rhode #sephorahaul #makeupreel #makeupideas
Frequently asked questions
Which specialty retail brand has the most Instagram followers?
Sephora, of the 19 specialty retail brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
How do specialty retail brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.