Confectionery Brands on Instagram: Followers, Engagement and Mentions

Every confectionery brand account we track, followers, engagement, and growth, ranked. Real figures only.

48
accounts tracked
14.4M
followers tracked
5.3M
biggest: Cacau Show
โ†‘ 1.7%
fastest: Milka
1Cacau Show@cacaushow5.3Mโ€”
2M&M's@mmschocolate1.2Mโ€”
3Hershey's@hersheys578Kโ€”
4Rapanui@chocolates_rapanui546Kโ€”
5Reese's@reeses517Kโ€”
6Havanna@havannaarg476Kโ€”
7Valrhona@valrhonausa459Kโ€”
8Garoto@garotochocolates452Kโ€”
9Cadbury@cadburyuk440Kโ€”
10Arcor@arcor421Kโ€”
11Godiva@godiva341Kโ€”
12Hu@hukitchen336Kโ€”
13Compartes@compartes273Kโ€”
14Colombina@colombinaoficial261Kโ€”
15Lindt@lindt224Kโ€”
16Chocolove@chocolove223Kโ€”
17Ghirardelli@ghirardelli190Kโ€”
18Marabou@marabousverige179Kโ€”
19Fazer@fazersuomi175Kโ€”
20Haribo@haribousa158Kโ€”
21Venchi@venchi1878156Kโ€”
22Ritter Sport@rittersport154Kโ€”
23Toblerone@toblerone136Kโ€”
24Tony's Chocolonely@tonyschocolonely_us130Kโ€”
25Milka@milka_deutschland128Kโ€”
26Dandelion Chocolate@dandelionchocolate108Kโ€”
27Wedel@e.wedel75Kโ€”
28Torku@torku74.2Kโ€”
29Alter Eco@altereco_foods68.4Kโ€”
30Theo Chocolate@theochocolate66.9Kโ€”
31Katjes@katjes_official64.4Kโ€”
32Auro Chocolate@aurochocolate60.2Kโ€”
33Raaka@raakachocolate59.7Kโ€”
34Zotter@zotterschokolade58.3Kโ€”
35Niederegger@niederegger_luebeck52.8Kโ€”
36PEZ@pezcandyusa51.9Kโ€”
37Vosges Haut-Chocolat@vosgeshautchocolat49.6Kโ€”
38Guylian@guylian.uk26Kโ€”
39Wawel@wawel_slodycze24.5Kโ€”
40Royce'@roycechocolate24.2Kโ€”
41Amedei@amedeitoscana23.6Kโ€”
42Malagos Chocolate@malagoschocolate18.9Kโ€”
43Kalev@kalev_eesti15.9Kโ€”
44Cote d'Or@cotedorbe15.6Kโ€”
45Panda@pandamakeiset9.3Kโ€”
46Ricola@ricola_usa8.3Kโ€”
47Ziaho@ziaho.chocolate7.9Kโ€”
48Amarelli@amarellishop4.1Kโ€”

More food and beverage categories

What is being said about confectionery brands

Public posts mentioning any of the 48 confectionery brands we track, most recent first

Ranked by growth โ†’

Packing my travel must-haves, and of course I canโ€™t forget something sweet ๐Ÿฅฐ @hersheys #HERSHEYSPartner

@alyraisman2026-10-20
Hershey's1K likes44 commentsreel

Die freuen sich, wenn Events abgesagt werden๐Ÿ˜‚ (auรŸer es gibt Milka Biscoff, dann direkt FOMO๐Ÿซ) @milka_deutschland ๐Ÿ’œIAnzeige #milka #milkabiscoff #marvintsp

@marvintsp_2026-10-20
Milka184 likes11 commentsreel

My latest sweet obsession? ๐Ÿซ HERSHEYโ€™S Salted Caramel Creme bars, chilled to perfection ๐ŸงŠ๐ŸคŽ That cold chocolate + caramel combo is EVERYTHING! ๐Ÿ˜ #HersheysPar

@jasonbskatesโœ“2026-10-19
Hershey's755 likes9 commentsreel

We spotted the @buldak_global Dumplings in a local shop along with Milka Animal biscuits and the viral Melona ice creams ๐ŸฅŸ๐Ÿฆ๐Ÿ˜ #buldak #dumplings #milka #vira

@greedysisterz_review_snacks2026-10-18
Milka16 likes0 commentsreel

The Tiniest Blueberry Muffins โ€” wait for the burst ๐Ÿ’œโœจ ๐Ÿฏ Tiny recipe โ€” save this! โ€ข 1/4 cup flour โ€ข 2 tbsp sugar โ€ข 1 egg yolk โ€ข 2 tbsp milk โ€ข a handful of tin

@cookierookie132026-10-17
Compartes14 likes1 commentsreel

Putting Jake Shaneโ€™s Katjes Sourpuss to the puckering test. ๐Ÿ™๐Ÿฌ Find your bag at Five Below.

@fivebelowโœ“2026-10-17
Katjes94 likes1 commentsreel

Hersheyโ€™s Chocolate Bars Are Back in Stock at Kicks Chocolate lovers, enjoy the classic taste of Hersheyโ€™s Milk Chocolate and the irresistible crunch of cookie

@flavorthatkicks2026-10-17
Hershey's8 likes1 commentsreel

Two people sued Hershey's because their Reese's pumpkin didn't have a carved face. ๐ŸŽƒ #nymn #reeses #halloween

@nymnion2026-10-17
Hershey's64 likes2 commentsreel

Day 16 of 31 of Trick-or-Treat Spooky Treats you NEED to try before halloween ๐Ÿ‘ป Today weโ€™re trying Albanese Halloween Ghoulish Gummies @albanesecandy The ver

@suzysvistaโœ“2026-10-17
Haribo3 likes3 commentsreel

Being a Brit living in America means I have to go dollop around town to find my favourite bits and bobs that I canโ€™t live without, so here are a few of my favou

@rosekemanuelโœ“2026-10-17
Milka24 likes1 commentsreel

Catch these Gummy Bears!

@throwingthingseveryday2026-10-16
Haribo169 likes1 commentsreel

New Haribos๐Ÿ‡ฉ๐Ÿ‡ช๐Ÿ”ฅAvailable nowโ€ผ๏ธ๐Ÿ™Œ๐Ÿป ๐Ÿ“111 Regina Road, Unit 23(Vaughan) #candy #fyp #explore #trending #viral

@exoticsnaxgtaโœ“2026-10-16
Haribo20 likes1 commentsreel

donโ€™t fall out๐Ÿ˜ญ #rolls #royce #silvercloud #carguys #lucid

@lucidcarphotographyโœ“2026-10-16
Royce'133 likes2 commentsreel

Wawel emerging from the morning fog ๐ŸŒซ๏ธ Only the towers of Wawel Cathedral rise above the thick blanket of fog, with Unity Tower in the distance. I donโ€™t think

@adrianaugustyn_fotoโœ“2026-10-16
Wawel939 likes18 commentsreel

6000

@kiddies.everythinghub2026-10-16
Haribo0 likes0 commentsreel

Frequently asked questions

Which confectionery brand has the most Instagram followers?

Cacau Show, of the 48 confectionery brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.

Which confectionery brands are growing fastest on Instagram?

Milka has the steepest follower growth of the confectionery brands we measure, at 1.7% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.

How do confectionery brands find out who is posting about them?

Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.

Where do the figures on this page come from?

Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.

Other categories

Figures are read from Instagram; an em dash means no data yet.