Snack Brands on Instagram: Followers, Engagement and Mentions

Every snack brand account we track, followers, engagement, and growth, ranked. Real figures only.

58
accounts tracked
16.5M
followers tracked
3.9M
biggest: Oreo
↑ 3.9%
fastest: Wonderful Pistachios
1Oreo@oreo3.9Mβ€”
2Deliciously Ella@deliciouslyella2.4Mβ€”
3Lay's@lays1.3Mβ€”
4Doritos@doritos1.1Mβ€”
5Slim Jim@slimjim1.1Mβ€”
6Pringles@pringles948Kβ€”
7Bauducco@bauducco584Kβ€”
8Cheetos@cheetos538Kβ€”
9Siete Foods@sietefoods501Kβ€”
10KoRo@koro_de431Kβ€”
11Simple Mills@simplemills306Kβ€”
12Parle@parleproducts190Kβ€”
13Yoga Bar@yogabars.in182Kβ€”
14Ülker@ulker178Kβ€”
15Chomps@chomps170Kβ€”
16Cheez-It@cheezit161Kβ€”
17KIND@kindsnacks161Kβ€”
18Piraque@piraque144Kβ€”
19Goldfish@goldfishsmiles143Kβ€”
20Too Yumm@tooyumm136Kβ€”
21Calbee@calbee_jp123Kβ€”
22Arnott's@arnottsbiscuits113Kβ€”
23Grefusa@grefusa109Kβ€”
24Hippeas@hippeas_snacks102Kβ€”
25Dulcesol@dulcesol97.1Kβ€”
26Utz@utzsnacks96.6Kβ€”
27Haitai@haitai_co85.2Kβ€”
28Michel et Augustin@micheletaugustin79.5Kβ€”
29Graze@graze68.9Kβ€”
30Bikaji@bikajifoods68.3Kβ€”
31McVitie's@mcvitiesofficial64.1Kβ€”
32Kettle Brand@kettlebrand62.1Kβ€”
33Gardenia@gardenia_kl59Kβ€”
34Proper@proper54.9Kβ€”
35Blue Diamond@bluediamond52.3Kβ€”
36St Michel@stmichel_fr49.4Kβ€”
37Wonderful Pistachios@wonderfulpistachios47.3Kβ€”
38Pozuelo@galletas_pozuelo46.8Kβ€”
39Balocco@ilsignorbaloccoofficial41Kβ€”
40Pipcorn@pipsnacks40.8Kβ€”
41Barcel@barcelmx40.3Kβ€”
42Snyder's of Hanover@snyders_hanover40Kβ€”
43Cape Cod@capecodchips38.7Kβ€”
44Eat Real@eatrealsnacks32.6Kβ€”
45Oishi@oishiph27.2Kβ€”
46Loacker@loacker25.6Kβ€”
47Noel@galletasnoel25Kβ€”
48Tyrrells@tyrrellsofficial22.9Kβ€”
49Herr's@herrs.snacks21.2Kβ€”
50Tayto@tayto_ni21.1Kβ€”
51Bamba@bamba15.5Kβ€”
52Bahlsen@bahlsen.uk8.5Kβ€”
53Bish@bishbars2.2Kβ€”
54Nakd@nakdbars1.9Kβ€”
55Mr Kipling@mrkiplinguki215β€”
56Takis@takis_us0β€”

More food and beverage categories

What is being said about snack brands

Public posts mentioning any of the 58 snack brands we track, most recent first

Ranked by growth β†’

OREOs NEW Salted Caramel Shortbread flavor is HERE! πŸ’›πŸ€Ž @oreo #OREO #oreocookies #saltedcaramelshortbread #oreoreview #foodnews

@eatsbynatt2026-10-22
Oreo452 likes11 commentsreel

I’m never in need of Pringles cuz Pringles are always there, humans.

@chadburd2026-10-20
Pringles2.9K likes35 commentsreel

🚨 PRINGLES IS GIVING AWAY 200 YEARS OF FREE SNACKS! Pringles has launched a new marketing campaign called β€œOnce You Drop”, offering one lucky American consume

@hamzeh.majietβœ“2026-10-20
Pringles71 likes7 commentsreel
@five5.752026-10-19
Balocco0 likes0 commentsreel
@five5.752026-10-19
Balocco2 likes0 commentsreel

A pre-hike grocery store trip led to another palm oil check βœ”οΈ Today’s commonly purchased item with #palmoil: Biscoff Cookies by Lotus Bakeries A comparable #

@ashleinsight2026-10-19
Simple Mills69 likes5 commentsreel

Banana Pudding Oreo taste test! 🍌 #oreo #tastetest #bananapudding #foodreview #snack

@josephanthonii2026-10-18
Oreo230 likes6 commentsreel

Century Egg Doritos tasting! YUM Or Feat Factor? #centuryeggs #doritos #fearfactor

@craigwong2026-10-18
Doritos259 likes29 commentsreel

Goldfish Treatment (Part 2) | Kya Ye Bach Payegi? #goldfish #aquarium #pets #petsvlog

@petsman02026-10-18
Goldfish32.1K likes58 commentsreel

Pringles just made an urn you can actually be buried in πŸ’€

@badmarketingβœ“2026-10-17
Pringles43 likes0 commentsreel

Pick Up! Salted Caramel vs. Choco & Milk πŸͺ The 4+1 almost got me, but the caramel won. Caramel or chocolate, which one are you? #pickup #bahlsen #saltedcarame

@vees.picks2026-10-17
Bahlsen16 likes1 commentsreel

#parle #hide #seek #biscuit #mokshitpruthi

@fmcg_mokshit_pruthi2026-10-17
Parle49 likes2 commentsreel

When the beats are off, Too Yumm brings the rhythm back! πŸ₯πŸ”₯ One bite, and suddenly it’s a whole new jam. πŸ˜‹βœ¨ #TooYumm #SnackToTheBeat #CrunchWithAHigh #TooYum

@techtatvamit2026-10-17
Too Yumm283 likes11 commentsreel

Kolkata Phuchka Lovers, Try This NOW! 🌢️πŸ”₯ Your favourite phuchka just got a fiery twist with Too Yumm! Bhoot Chips seasoning! πŸ˜‹ Meet Bhoot Phuchka - the jha

@megha.dasguptaβœ“2026-10-17
Too Yumm3 likes45 commentsreel

#ad Snack time just got more fun with @pringles Perfect for picnic days, lunch boxes, work breaks, or cozy movie nights! I love that you get three delicious f

@dhara_picks2026-10-17
Pringles26 likes12 commentsreel

Frequently asked questions

Which snack brand has the most Instagram followers?

Oreo, of the 58 snack brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.

Which snack brands are growing fastest on Instagram?

Wonderful Pistachios has the steepest follower growth of the snack brands we measure, at 3.9% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.

How do snack brands find out who is posting about them?

Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.

Where do the figures on this page come from?

Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.

Other categories

Figures are read from Instagram; an em dash means no data yet.