Restaurant Brands on Instagram: Followers, Engagement and Mentions

Every restaurant brand account we track, followers, engagement, and growth, ranked. Real figures only.

53
accounts tracked
60.6M
followers tracked
17.6M
biggest: Starbucks
↑ 2.1%
fastest: Laduree
1Starbucks@starbucks17.6Mβ€”
2McDonald's@mcdonalds5.7Mβ€”
3Dunkin'@dunkin3.4Mβ€”
4Chick-fil-A@chickfila2.2Mβ€”
5Taco Bell@tacobell2.1M2.02%
6Krispy Kreme@krispykreme2.1Mβ€”
7KFC@kfc2.1Mβ€”
8Burger King@burgerking2Mβ€”
9Domino's@dominos1.9Mβ€”
10Chipotle@chipotle1.9Mβ€”
11Raising Cane's@raisingcanes1.9M0.94%
12Dutch Bros@dutchbroscoffee1.5M1.69%
13Subway@subway1.4Mβ€”
14Wendy's@wendys1.3Mβ€”
15In-N-Out@innout1.1Mβ€”
16Pierre Herme@pierrehermeofficial1Mβ€”
17Shake Shack@shakeshack910Kβ€”
18Wingstop@wingstop801Kβ€”
19Kopi Kenangan@kopikenangan.id752Kβ€”
20Tim Hortons@timhortons622Kβ€”
21Panera Bread@panerabread608Kβ€”
22Popeyes@popeyes588Kβ€”
23Jollibee@jollibee566Kβ€”
24Jeni's@jenisicecreams545Kβ€”
25Blue Bottle Coffee@bluebottle519Kβ€”
26Salt & Straw@saltandstraw511Kβ€”
27Sweetgreen@sweetgreen465Kβ€”
28Five Guys@fiveguys449Kβ€”
29Costa Coffee@costacoffee445Kβ€”
30Fore Coffee@fore.coffee406Kβ€”
31Manner@manner__official403Kβ€”
32Joe & The Juice@joeandthejuice382K0.95%
33Jersey Mike's@jerseymikes358Kβ€”
34Cava@cava331Kβ€”
35Grind@grind248Kβ€”
36Blank Street@blankstreet210Kβ€”
37Pret A Manger@pret203Kβ€”
38Third Wave Coffee@thirdwavecoffeeindia155Kβ€”
39The Coffee Bean & Tea Leaf@thecoffeebean148Kβ€”
40Alfred@alfred145Kβ€”
41Caribou Coffee@cariboucoffee142Kβ€”
42Bluestone Lane@bluestonelane134Kβ€”
43Chopt@choptsalad129Kβ€”
44Roladin@roladin_il83.8Kβ€”
45Just Salad@justsalad75K0.11%
46Dig@diginn66.1Kβ€”
47Aroma Espresso Bar@aroma.espresso.bar66.1Kβ€”
48Naya@eatnaya22.8Kβ€”
49Kee Wah Bakery@keewahbakery11.4Kβ€”
50Laduree@laduree.cafe4Kβ€”
51The Brown Cow@thebrowncowicecream2.9Kβ€”
52Caffè Nero@caffenerous2.2K—
53Panda Express@pandaexpress451β€”

More food and beverage categories

What is being said about restaurant brands

Public posts mentioning any of the 53 restaurant brands we track, most recent first

Ranked by growth β†’

As a chocolate connoisseur, these were a must try! #starbucks #starbuckshalloween #starbucksnewdrink #tastetest #newmenuitem . Starbucks black cat Frappuccino

@eatswithevad2026-10-23
Starbucks375 likes3 commentsreel

where to get the best hot chocolate in paris πŸ‘‡ Carette πŸ“ 4 Place du TrocadΓ©ro et du 11 Novembre, 75016 Paris Angelina πŸ“ 226 Rue de Rivoli, 75001 Paris Caf

@_lavieparisienne__2026-10-22
Pierre Herme3 likes11 commentsreel

OΓΉ boire un bon chocolat chaud Γ  Paris ? Voici 5 bonnes adresses si vous cherchez une dose de rΓ©confort : - @comptoirslesdeuxmagots πŸ“2 Rue de Buci, 75006 Paris

@le_couteauβœ“2026-10-22
Pierre Herme4.1K likes45 commentsreel

Life isn’t complete without chocolate 🍫 πŸ’™ #LeCordonBleu #LeCordonBleuIndonesia #CordCafeLondon #LeCordonBleuLondon

@lecordonbleuindonesia2026-10-22
Pierre Herme64 likes0 commentsreel

#seoultrip here’s where I went! @sarahhorsebuyer BAKERY [NAVER Maps] Hayes Mill Bakery Seoul Gangnam-gu Sinsa-dong 546-17 https://naver.me/x9VS9cWf IKSEONDO

@donnavlogs2026-10-22
Blue Bottle Coffee48 likes1 commentsreel

That morning coffee pour 🀌🏻 Nespresso double espresso pod Honey + vanilla Half + half Froth + pour over (nugget!!) ice 🏷️ #coffee #morningcoffee #morningl

@rachelsbookcafe2026-10-21
Blue Bottle Coffee3 likes2 commentsreel

Blue Bottle Samcheong Cafe This Blue Bottle located in the Samcheongdong neighborhood has a sleek modern design with second floor windows that look out onto th

@udou_travel2026-10-21
Blue Bottle Coffee133 likes1 commentsreel

Chicken wings in McDonald’s?? #foodreview #mcdonalds

@grumpynorthernfoodieβœ“2026-10-20
McDonald's567 likes25 commentsreel

what a coincidence #coffee #peephole #womeninstem

@okaycoolgigi2026-10-20
Blue Bottle Coffee18.1K likes189 commentsreel

Rosewood Abu Dhabi Elevates the Art of Hospitality with Pierre HermΓ© Collaboration Rosewood Abu Dhabi has unveiled a sophisticated culinary collaboration that

@simplyabudhabi.aeβœ“2026-10-20
Pierre Herme2 likes0 commentsreel

New korean dining spot @taantapas at @thefivekpd πŸ‡°πŸ‡·πŸ’™

@noornabilaβœ“2026-10-20
Blue Bottle Coffee202 likes0 commentsreel

Are you going to KrispyKreme??πŸ‘€πŸ© #moneyhacks #savingstips #fastfood #krispykreme #donuts

@juliansaves2026-10-20
Krispy Kreme88 likes3 commentsreel

Is it just me, or has candy corn ALWAYS tasted like candle wax?! πŸ˜‚πŸ•―οΈπŸ¬ So naturally, I had to try Krispy Kreme’s CANDY CORN doughnut! πŸ©πŸŽƒ Love it or hate i

@hip2saveβœ“2026-10-20
Krispy Kreme1 likes0 commentsreel

@mcdonalds all day every day! #mcdonalds #mcdonaldsfries #fries #frenchfries #fastfood

@justinesantanielloβœ“2026-10-19
McDonald's52 likes5 commentsreel

Paris delivery, week can start

@ehunt200332026-10-19
Pierre Herme6 likes0 commentsreel

Frequently asked questions

What is a good Instagram engagement rate for restaurant brands?

The median across the 5 restaurant brands we have measured is 0.95%, with the middle half falling between 0.94% and 1.69%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for restaurant.

Which restaurant brand has the most Instagram followers?

Starbucks, of the 53 restaurant brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.

Which restaurant brands are growing fastest on Instagram?

Laduree has the steepest follower growth of the restaurant brands we measure, at 2.1% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.

How do restaurant brands find out who is posting about them?

Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.

Where do the figures on this page come from?

Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.

Other categories

Figures are read from Instagram; an em dash means no data yet.