Oatly
Watching
Follower trend
Who is mentioning Oatly on Instagram?
Public posts tagged #oatly
Nothing from the last 7 days.
18 more posts from the last 30 days. Signed-out readers see the last 7 days. Sign in free to see the rest.
What people say about Oatly
How it lands
29 mentions of Oatly over the last 90 days, one tone each.
- Positive1552%
- Neutral1448%
- Critical00%
What they talk about
The same 29 mentions by subject, most common first. One label per post, so the bars count posts.
Subjects come from a fixed list of 14, so the same thing is counted the same way every run. A post is labelled once and only on what its caption says about Oatly. Posts with no caption are not labelled rather than being counted as saying nothing.
Who posts about Oatly
12 accounts we have caught mentioning Oatly, 2 of them more than once. Most posts first.
@tonichealth✓Tonic Health2 posts1.9K likes
@nespressousa✓Nespresso USA2 posts921 likes
@afterhourswithamanda✓Amanda Bouldin1 post1.4K likes
@costcodeals✓COSTCO DEALS1 post542 likes
@waitrose✓Waitrose1 post523 likes
@touslesjoursusaTOUS les JOURS1 post411 likes
@gongcha_ukGong cha UK1 post327 likes
@calluminbrightonCallum in Brighton1 post309 likes
@gavin.wren✓Gavin Wren1 post196 likes
@amorraytravels✓Amorray Marcano1 post195 likes
@bibigo.global✓bibigo1 post151 likes
@thechaiboxThe Chai Box1 post134 likesSearching for something this feed does not cover? Search Oatly mentions live with your own keywords on Monitor Mentions.
What this means for Oatly
Written by a model from the 20 mentions above, not measured. Last written 23 October 2026.
Oatly shows up in coffee collabs, student deals, and barista reviews.
Positive posts center on Oatly in coffee: @bohemianquest praises the barista edition's creamy texture, and @join_jules shares a homemade Gochujang Oatly latte. @bemorebear promotes a student deal for iced Oatly drinks, while @touslesjoursusa and @viennafoodguide highlight limited coffee collaborations. A Tesco mention from @libbiefitzpatrick points to new availability.
What the team could do this week
Reply to @bohemianquest to thank them for the detailed review of the barista edition.
A positive, detailed product review is a good chance to connect with an enthusiastic customer.
Reply to @join_jules to thank them for the homemade Gochujang Oatly latte recipe.
They created original content inspired by the Oatly x Yeaji collaboration; engaging may encourage more user recipes.
Reply to @bemorebear to thank them for featuring Oatly in their student drink promotion.
A cafe is actively promoting Oatly drinks to students; a quick thank-you supports the partnership.
Read over the last 30 days of posts we have caught mentioning Oatly, and nothing else. No figures appear here on purpose: the counts are in the panels above, where each one is a number of posts you can open.
Oatly in the news
Articles and press releases that name Oatly, newest first, linked to the publisher. Last checked 22 Oct 2026.
- Oatly Stock: Not My Cup Of Oat Milk (NASDAQ:OTLY)
Oatly's failed global expansion, negative cash flow, and turnaround are not yet generating positive revenue. Read more on OTLY stock here.
- The world's largest oat milk producer has joined an unusual climate journalism campaign
The world's largest producer of oat milk, Oatly, is pushing its customers and their governments to act on climate change, in a new milk carton campaign that's taking off in Europe and is expected in the United States within the next few months.
Launches and announcements
Recommended by AI assistants
We ask ChatGPT and Gemini the questions shoppers ask about each category Oatly sits in, once a month, and record which brands they name, in order. Answers vary from one run and one person to the next, so each line is one answer on the date shown, not a score.
Food and drink brands
- Gemini named Oatly #14 for “What are the best food and drink brands?” · asked 22 Oct 2026 After Mutti, De Cecco, Kerrygold and 10 others.
- ChatGPT named Oatly #20 for “What are the best food and drink brands?” · asked 22 Oct 2026 After Stumptown, Intelligentsia, Peet’s and 16 others.
- Not named in the other 4 answers about food and drink brands.
How is Oatly doing on Instagram?
@oatly has 440K followers, which is #87 of 392 measured food and beverage brands.
Top Food and Beverage brands
By mentions in the last 7 days · Oatly highlighted
Profile details
Updated 2026-10-15
Similar accounts
Trending in Food and Beverage →How many Instagram followers does Oatly have?
Brand · Food and Beverage · @oatly
Oatly is the Swedish oat drink company that turned alt-milk into a barista-culture staple with irreverent branding.
On Instagram, @oatly reaches 440,250 followers. That makes it #87 of the 392 food and beverage brands we track, and #395 of 836 overall. The account has published 12 posts, roughly 36.7K followers for every post in the grid.
Frequently asked questions
Can I see Oatly's follower growth over time?
Yes — we have 15 daily readings for @oatly, charted on this page.
What is Oatly's official Instagram handle?
Oatly's official Instagram account is @oatly (instagram.com/oatly).
Who are Oatly's closest competitors on Instagram?
Among food and beverage brands, the accounts closest to Oatly by audience size are Activia (8.6K followers), Al Arz Tahini (5.9K followers), Alani Nu (1.5M followers), Alexander Brewery (7.2K followers).
What features do YOU want?
Tell us what would make this page worth paying for, for Oatly or any other brand. It goes straight to the person building it.
Every figure on this page is read from Instagram via our data provider and stored with the date it was taken. Where a reading does not exist yet we show — rather than an estimate. Engagement rate is (average likes + comments) ÷ followers.