Skincare Brands on Instagram: Followers, Engagement and Mentions
Every skincare brand account we track, followers, engagement, and growth, ranked. Real figures only.
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What is being said about skincare brands
Public posts mentioning any of the 51 skincare brands we track, most recent first
When I’m choosing a moisturiser for dry, itchy skin or for someone who is also prone to eczema, I look for a combination that does more than one job: something
Serum-level skin. Foundation-level coverage ✨ @drunkelephant’s Kamo Triple-Peptide Serum Foundation does both.
Not every CeraVe product is an automatic dermatologist yes. Some I use myself, some I recommend all the time, and a few I’d probably leave on the shelf. I ran
Spooky season is here, don’t forget to wash your face✨ @curology @stackinfluence #curology #curologypartner #acneskincare #skincareroutine
Ad | Winter isn’t the only reason your skin is dry 👀 If your skin is dry, tight or eczema-prone, it might be time to think beyond just adding moisture — and s
#CeraVePartner Crepey skin and GLP-1s? @cerave created and tested their new Intensive Moisturizing Lotion with GLP-1 patients in mind. It’s formulated with Hydr
Morningggg💖 @curology @stackinfluence #curology #curologypartner #acneskincare #skincareroutine
Not sure where to start with your skin barrier? All you need is a gentle cleanser and a moisturiser. @cerave_aunz #cerave #skincare #skinbarriermvp #ad #develop
Instant glow with @caudalieus Resveratrol-Lift 🍇 . . . . . #skincare #skincareroutine #caudalie
I am genuinely in love with about these new Essential Eye Shadow pencils from Estée Lauder. So much so that I brought all of them on my month long trip in whic
#scarlett #promo
ad Look after your kit and your body, and they’ll look after you. 🤝 Training hard is one thing, but looking after yourself between sessions is just as importa
12 hours under hot set lights and my @EsteeLauder Double Wear didn’t budge. 💁♀️ #EsteeLauderPartner #EsteeLauder #DoubleWear #Ad
Ageing is a gift, and I refuse to complain. I’ll gladly explore the best ways to care for my skin as it changes. I’m enjoying discovering Eucerin’s Hyaluron-Fil
@summerfridays lipcombo🧁🤎🌟
Frequently asked questions
What is a good Instagram engagement rate for skincare brands?
The median across the 4 skincare brands we have measured is 0.32%, with the middle half falling between 0.07% and 0.55%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for skincare.
Which skincare brand has the most Instagram followers?
Rhode, of the 51 skincare brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which skincare brands are growing fastest on Instagram?
Plum has the steepest follower growth of the skincare brands we measure, at 0.2% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do skincare brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.