Makeup Brands on Instagram: Followers, Engagement and Mentions
Every makeup brand account we track, followers, engagement, and growth, ranked. Real figures only.
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What is being said about makeup brands
Public posts mentioning any of the 35 makeup brands we track, most recent first
My favourite mood stone 🩶 @kyliecosmetics #kyliecosmetics #perfume #perfumeoftheday #newperfume #fragrancecommunity ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ COMMENT 🩶 for 🔗
Colorpop is coming to Walmart! ColourPop Cosmetics Walmart #walmartmakeup #colourpop #budgetbeauty #colourpopcollabs
Unboxing 🚨NEW! #AdventCalendar Holiday 2026 ❄️🎁 #Colourpop Includes: 25 surprises! Makeup & accessories Will be available ➡️ Tomorrow on their website *us
Here for this winter kissed lip combo🫦💕❄️☃️ • • • @kyliecosmetics @kyliejenner winter kissed lip kit • • • #winterkissed #lipcombo #kyliecosmetics #liptutori
🤎✨ Brows On Point With @benefitcosmetics ! ✨🤎 The secret to a good brow day? A little definition + a whole lot of staying power! 👀💅🏻 🖊️ Precisely, My Br
Lots of exciting new products coming from @charlottetilbury 👀 ✨ #charlottetilbury #presstrip #beautychats #newbeauty
@hannahchody x @saiebeauty collab. baked eyeshadow in shade bellini. it's a soft peachy pink in a satin finish
Comment BALM for the product link! foundation balm #lorealpariscosmetics #lorealparis #foundationbalm #makeupbrush #beautyessentials *All opinions are my o
💗💋 THE OG OR THE NEW GIRL?! ✨ The original Fenty Beauty Gloss Bomb in Fu$$y goes head-to-head with the NEW Gloss Bomb Stackz in Fu$$y Fusion! 💖 💗 LEFT: Fu
So good 🖤👌 @lorealparis #lorealparispartner #lorealparismakeup
Which shade would you pick for autumn? 🤎🍒 @kyliecosmetics #kyliecosmetics #lipgloss #makeupswatch #viralmakeup #kyliejenner
@hudabeauty Bronze Filter 🩷✨ #hudabeauty @huda #makeup #beauty #makeuptutorial #makeuplover @kirstylewispr
Locked in from glam to game time with @lorealparis #settingmist #makeup #faceframe #glowyskin ad
HUDA BEAUTY FIRST POWDER BRONZER #hudabeauty #bronzer
Testing Saie Glowy Super Gel ✨I love everything from @saiebeauty and these glowy super gels in shades starglow and sunglow are not the exception 😍✨ I couldn’t
Frequently asked questions
Which makeup brand has the most Instagram followers?
Huda Beauty, of the 35 makeup brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which makeup brands are growing fastest on Instagram?
Rare Beauty has the steepest follower growth of the makeup brands we measure, at 0% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do makeup brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
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Figures are read from Instagram; an em dash means no data yet.