Face Makeup Brands on Instagram: Followers, Engagement and Mentions
Every face makeup brand account we track, followers, engagement, and growth, ranked. Real figures only.
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What is being said about face makeup brands
Public posts mentioning any of the 17 face makeup brands we track, most recent first
Lots of exciting new products coming from @charlottetilbury 👀 ✨ #charlottetilbury #presstrip #beautychats #newbeauty
@hannahchody x @saiebeauty collab. baked eyeshadow in shade bellini. it's a soft peachy pink in a satin finish
Comment BALM for the product link! foundation balm #lorealpariscosmetics #lorealparis #foundationbalm #makeupbrush #beautyessentials *All opinions are my o
💗💋 THE OG OR THE NEW GIRL?! ✨ The original Fenty Beauty Gloss Bomb in Fu$$y goes head-to-head with the NEW Gloss Bomb Stackz in Fu$$y Fusion! 💖 💗 LEFT: Fu
So good 🖤👌 @lorealparis #lorealparispartner #lorealparismakeup
Locked in from glam to game time with @lorealparis #settingmist #makeup #faceframe #glowyskin ad
Testing Saie Glowy Super Gel ✨I love everything from @saiebeauty and these glowy super gels in shades starglow and sunglow are not the exception 😍✨ I couldn’t
Comment LIST and check your private messages. When I want my skin to glow from within. No cakey finish, just skin that looks like skin. These products feel lik
Some Tarte Kits you can’t miss🤩🖤 @tartecosmetics #tarte #makeup #viral #viralvideos #makeuplover
Charlotte Tilbury Hollywood Flawless Light Tricks Palette unbezahlte Anzeige @charlottetilbury #charlottetilbury #eyeshadow #eyeshadowpalette #charlottetilbury
berry lips for autumn🍇✨@fentybeauty gloss bomb heat in purple pepp’r #makeup #fentybeauty #l͏i͏p͏c͏o͏m͏b͏o͏
Everything from @kosas is up to 20% off during the @sephora sale from 10/30-11/9, which means this is the perfect time to restock your favs 🤍✨ AD #sephorasale
Now this is a BRONZER👏🏾🔥🔥 @fentybeauty #fentybeauty #fentybronzer #makeup #reels
Who else has been watching the Tom Ford eyeshadow saga for the last 3 years? I’m a big fan of the Saie eyeshadows so I had to try Bellini myself! What do you th
This has to be one of my favoritesss!! Small, but powerful!! My girl F227 gets in there!! She blends like a pro, perfect for detailing, and gives you that sea
Frequently asked questions
Which face makeup brand has the most Instagram followers?
Fenty Beauty, of the 17 face makeup brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which face makeup brands are growing fastest on Instagram?
Rare Beauty has the steepest follower growth of the face makeup brands we measure, at 0% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do face makeup brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.