The Ordinary
Watching
Who is mentioning The Ordinary on Instagram?
Public posts tagged #theordinary
Nothing collected for #theordinary yet. When posts appear they will show up here without reloading.
Who posts about The Ordinary
12 accounts we have caught mentioning The Ordinary, 7 of them more than once. Most posts first.
@wavelline✓everyday aesthetics 🕊️3 posts1.9K likes
@sparklesandskin✓iona francis2 posts381 likes
@kristidmytrenkoKristina2 posts305 likes
@feel22beautyFeel222 posts75 likes
@amazonfashionin✓Amazon Fashion India2 posts51 likes
@woolworths_kenyaWoolworths Kenya2 posts30 likes
@majnarMaja2 posts6 likes
@adarshkhoniyal_official✓Adarsh Khoniyal1 post19.6K likes
@briandadeyanara✓BRIANDA 💖1 post6.5K likes
@dermarkologist✓Mark Strom, MD, FAAD1 post3.6K likes
@glowbyramonRamón1 post2K likes
@_kirthanaa✓Kirthana Rajeswary1 post1.5K likesSearching for something this feed does not cover? Search The Ordinary mentions live with your own keywords on Monitor Mentions.
Recommended by AI assistants
We ask ChatGPT and Gemini the questions shoppers ask about each category The Ordinary sits in, once a month, and record which brands they name, in order. Answers vary from one run and one person to the next, so each line is one answer on the date shown, not a score.
Beauty brands
- ChatGPT named The Ordinary #1 for “Which beauty brand would you recommend for a first-time buyer?” · asked 22 Oct 2026
- Gemini named The Ordinary #8 for “What are the best beauty brands?” · asked 22 Oct 2026 After Charlotte Tilbury, Fenty Beauty, Rare Beauty and 4 others.
- Gemini named The Ordinary #9 for “What are some popular beauty brands people love right now?” · asked 22 Oct 2026 After Rare Beauty, Rhode, Charlotte Tilbury and 5 others.
- Not named in the other 3 answers about beauty brands.
How is The Ordinary doing on Instagram?
@theordinary has 3.1M followers, which is #31 of 117 measured beauty brands.
Top Beauty brands
By mentions in the last 7 days · The Ordinary highlighted
Profile details
Updated 2026-08-22
Similar accounts
Trending in Beauty →How many Instagram followers does The Ordinary have?
Brand · Beauty · @theordinary
The Ordinary is DECIEM's clinical skincare line that upended the industry with single-ingredient formulas at pocket prices.
On Instagram, @theordinary reaches 3,075,625 followers. That makes it #31 of the 117 beauty brands we track, and #133 of 836 overall. The account has published 449 posts, roughly 6.9K followers for every post in the grid.
Frequently asked questions
Can I see The Ordinary's follower growth over time?
Follower history for @theordinary is available with a Monitor subscription ($49/month for unlimited brands). Subscribing starts a daily reading from that day forward and unlocks the trendline chart here. We do not estimate history we never saw.
What is The Ordinary's official Instagram handle?
The Ordinary's official Instagram account is @theordinary (instagram.com/theordinary).
Who are The Ordinary's closest competitors on Instagram?
Among beauty brands, the accounts closest to The Ordinary by audience size are Ahava (65.5K followers), Al Haramain (159K followers), Alpha-H (160K followers).
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Tell us what would make this page worth paying for, for The Ordinary or any other brand. It goes straight to the person building it.
Every figure on this page is read from Instagram via our data provider and stored with the date it was taken. Where a reading does not exist yet we show — rather than an estimate. Engagement rate is (average likes + comments) ÷ followers.