Ready-to-Wear Brands on Instagram: Followers, Engagement and Mentions
Every ready-to-wear brand account we track, followers, engagement, and growth, ranked. Real figures only.
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What is being said about ready-to-wear brands
Public posts mentioning any of the 10 ready-to-wear brands we track, most recent first
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Frequently asked questions
Which ready-to-wear brand has the most Instagram followers?
Chanel, of the 10 ready-to-wear brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which ready-to-wear brands are growing fastest on Instagram?
Jacquemus has the steepest follower growth of the ready-to-wear brands we measure, at -0.2% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do ready-to-wear brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
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Figures are read from Instagram; an em dash means no data yet.