Collection

Sustainable Brands on Instagram: Followers, Engagement and Mentions

Every sustainable brand account we track, followers, engagement, and growth, ranked. Real figures only.

50
accounts tracked
33.7M
followers tracked
6.4M
biggest: Natura
↑ 0.3%
fastest: Force of Nature
1Natura@naturabroficial6.4Mβ€”
2Patagonia@patagonia5.5Mβ€”
3Reformation@reformation2.8Mβ€”
4Volvo@volvocars1.9Mβ€”
5Caudalie@caudalie1.7Mβ€”
6Typology@typologyparis1.2Mβ€”
7Veja@veja1.1Mβ€”
8Everlane@everlane1.1Mβ€”
9The Honest Company@honest1Mβ€”
10Waterdrop@waterdrop874Kβ€”
11Wild@wildrefill674Kβ€”
12Lush@lush654Kβ€”
13TALA@wearetala652Kβ€”
14Grove Collaborative@grovecollaborative619Kβ€”
15Huel@huel516Kβ€”
16Allbirds@allbirds511Kβ€”
17Rothy's@rothys500Kβ€”
18Girlfriend Collective@girlfriend496K0.07%
19Blueland@blueland473K0.8%
20GOT BAG@gotbag435Kβ€”
21Earth Breeze@myearthbreeze399Kβ€”
22Cocokind@cocokind393Kβ€”
23Cuyana@cuyana348Kβ€”
24Alpro@alpro342Kβ€”
25Respire@respirenaturel298Kβ€”
26Faherty@fahertybrand287Kβ€”
27Necessaire@necessaire249Kβ€”
28Grind@grind248Kβ€”
29Attitude@attitude_living215Kβ€”
30Koala Eco@koalaeco206Kβ€”
31Smol@smolproducts175Kβ€”
32Counter Culture Coffee@counterculturecoffee159Kβ€”
33The Coffee Collective@coffeecollectif149Kβ€”
34Force of Nature@forceofnatureclean127Kβ€”
35Tushy@hellotushy124Kβ€”
36ECOS@ecoscleans121Kβ€”
37Tru Earth@truearthmovement102Kβ€”
38Seventh Generation@seventhgeneration101Kβ€”
39Gogoro@gogoro_taiwan77.8Kβ€”
40Bower Collective@bowercollective63.7Kβ€”
41Cleancult@cleancult61.3Kβ€”
42Stonyfield@stonyfield61.3Kβ€”
43Redefine Meat@redefinemeat61.2Kβ€”
44Yeo Valley@yeovalley58.7Kβ€”
45Straus Family Creamery@strausfamilycreamery47.7Kβ€”
46Araku Coffee@arakucoffeein36.4Kβ€”
47Apivita@apivita32.4Kβ€”
48Birdhouse@birdhouse.life27.2Kβ€”
49Meliora@melioracleaningproducts14.5Kβ€”
50Giesswein@giesswein135β€”

Other collections

What is being said about sustainable brands

Public posts mentioning any of the 50 sustainable brands we track, most recent first

Ranked by growth β†’

@cleancult expands into the castile soap category with four new concentrated formulas.⁠ ⁠ The soap cartons are a slight departure from the β€œcult” design of the

@thedieline2026-10-23
Cleancult59 likes0 comments

πŸ˜‰πŸ”₯! @_official_taha__ #reels #viral #foryoupage #attitude #trendingreels

@_official_taha__2026-10-23
Attitude3 likes51 commentsreel

2 Things to Avoid While Doing Laundry

@dave.aspreyβœ“2026-10-22
Earth Breeze357 likes13 commentsreel

This is the @drinkzerohour energy drink built on clean ingredients; great taste and more! Must taste! #kahladeals #tiktokshopcreatorpicks #fypγ‚·

@mattkahlaβœ“2026-10-22
Huel14 likes0 commentsreel
@hey.greggie2026-10-22
Earth Breeze2 likes0 commentsreel

🌸 ATTITUDE Deodorant (πŸ‡¨πŸ‡¦ Itm. 1859738) β€” an aluminum-free, vegan three-pack made in Canada, in a coconut and wild berries scent; one stick for home, one for

@costcoandy2026-10-22
Attitude16 likes1 commentsreel

Mi brathulula na***πŸ˜‘πŸ™„βœ‹ #attitude #share #motivation #ownvoice❀️ #fakeloveπŸ’”

@rowdysinger1βœ“2026-10-22
Attitude8.9K likes48 commentsreel

πŸ˜ŽπŸ‘πŸ’― #attitude #trending #reels #explore #reelsinstagram

@__soni__10012026-10-22
Attitude2.4K likes34 commentsreel

Comment "gamify" and I'll personally DM you the full episode with @jennahhhhhhhhh of @counterculturecoffee.⁠ _____⁠ #coffeeroaster #espresso #coffee #specialtyc

@pomelocoffeeconsulting2026-10-22
Counter Culture Coffee14 likes0 commentsreel

Fresh gear for our friends at @counterculturecoffee. β˜•οΈ Featuring our Nomad Grip with a ceramic-coated interior and Jade Green Milk Glass. Two favorites, made

@created.co2026-10-22
Counter Culture Coffee39 likes1 comments

Comment FOLLOWED for link! This is one of the best tasting energy drinks on the market with CLEAN INFREDIENTS and veteran owned! 🫑 #zerohourenergydrink @drinkz

@mattkahlaβœ“2026-10-21
Huel35 likes3 commentsreel

ਇੱਕ ΰ¨Έΰ¨Όΰ©Œΰ¨‚ΰ¨• ਕਬੂ਀ਰ ΰ¨¬ΰ¨Ύΰ¨œΰ©€ ਦਾ πŸ•ŠοΈwaraich pigeon farm channel ΰ¨Έΰ¨¬ΰ¨Έΰ¨•ΰ©ΰ¨°ΰ¨Ύΰ¨ˆΰ¨¬ ਕਰਲੋ you tube channel

@simran_waraich_______2026-10-21
Allbirds44 likes6 commentsreel

We are alwyas here when you need some good coffee! β˜•οΈπŸ’œ #pjscoffeelakesaintlouis #PUMPKIN #October #localcoffeeshop #PJs

@pjscoffeelakesaintlouis2026-10-21
Counter Culture Coffee15 likes0 commentsreel

β˜•β€οΈ Nothing makes us happier than hearing it from you! ✨ At Brew Culture, every sip, every bite, and every visit is made special by you. Thank you for the love

@brew_culture2026-10-21
Counter Culture Coffee9 likes0 commentsreel

There is nothing worse than being on a family day out and feeling low on energy! That’s why I aways make sure to take with me Huel Daily A-Z Vitamin Drink.

@kkrrc3212026-10-21
Huel1 likes0 commentsreel

Frequently asked questions

Which sustainable brand has the most Instagram followers?

Natura, of the 50 sustainable brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.

Which sustainable brands are growing fastest on Instagram?

Force of Nature has the steepest follower growth of the sustainable brands we measure, at 0.3% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.

How do sustainable brands find out who is posting about them?

Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.

Where do the figures on this page come from?

Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.

Other categories

Figures are read from Instagram; an em dash means no data yet.