Challenger Brands on Instagram: Followers, Engagement and Mentions
Every challenger brand account we track, followers, engagement, and growth, ranked. Real figures only.
Other collections
What is being said about challenger brands
Public posts mentioning any of the 60 challenger brands we track, most recent first
a (Fuji) Apple a day!
New On Running for men just landed! If you're looking for a versatile model to take you on casual walks, or fall runs, the Cloudrunner 3 is the style for you. S
Najlepsza gra GPS do odkrywania ลwiata ๐ #gps #game
Unboxing: Onโs Cloudsurfer 3 is softer, lighter and more reactive. While the global release will bein early 2027, a handful of global running specialists were a
When walking isnโt enough u float.. With the Comfort of on cloud shoes โฆ. #keepsyoumoving #oncloud #oncloudshoes @crepdogcrew Shot n edited by @humayunnpeerr
#seoultrip hereโs where I went! @sarahhorsebuyer BAKERY [NAVER Maps] Hayes Mill Bakery Seoul Gangnam-gu Sinsa-dong 546-17 https://naver.me/x9VS9cWf IKSEONDO
Iโm obsessed with this car!!!!! #tesla #modelyperformance
Burna Boy feat. On is almost here! Which sneaker from Burna's selects are you picking up? Drops 10/22 exclusively at Foot Locker.
That morning coffee pour ๐ค๐ป Nespresso double espresso pod Honey + vanilla Half + half Froth + pour over (nugget!!) ice ๐ท๏ธ #coffee #morningcoffee #morningl
Unleash the Beast! Introducing our new Tims Energy Infusrsยฎ, powered by Monster Energy Zero Ultraยฎ. Try in two different flavours: Pink Energy Infusrยฎ Zero Suga
Lacing up the On Cloudrunner 3 Max in White | Verdite. The plush heel collar and tongue are the first thing you notice, followed by how planted this platform f
Monster energy drink collections โจ Visit our store to purchase A to Z premium household products Our Stores: C-33, 2nd Ave, Opp. Santhosh Super Market, A E Blo
Tesla Roadster 2017 vs. 2026: From supercars to flying cars! #tesla #elonmusknews #flyingcar
just trying to enjoy my sโmores and fire with a side of coyotes ๐ชต๐บ๐ณ #coyote #coyotehunting #bonefire #smores
All my @on shoes - whatโs each best for ?โ๏ธ #Dreamon #Onrunning #runningshoes #running #shoereview
Frequently asked questions
Which challenger brand has the most Instagram followers?
GoPro, of the 60 challenger brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which challenger brands are growing fastest on Instagram?
On Running has the steepest follower growth of the challenger brands we measure, at 3.8% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do challenger brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.