Vegan Brands on Instagram: Followers, Engagement and Mentions
Every vegan brand account we track, followers, engagement, and growth, ranked. Real figures only.
Other collections
What is being said about vegan brands
Public posts mentioning any of the 35 vegan brands we track, most recent first
Colorpop is coming to Walmart! ColourPop Cosmetics Walmart #walmartmakeup #colourpop #budgetbeauty #colourpopcollabs
Unboxing 🚨NEW! #AdventCalendar Holiday 2026 ❄️🎁 #Colourpop Includes: 25 surprises! Makeup & accessories Will be available ➡️ Tomorrow on their website *us
Family recipe….
What should I add to this? 🐿️🥜 #squirrels #squirrel #birdhouse #squirrelhouse #house
Handcrafting a natural outdoor hanging birdhouse from a whole coconut shell. Watch the full satisfying process: carving the entrance hole, drilling and securing
🐦🌿 Bring Nature Closer to Home with The Handicraftian’s Terracotta Bird Series! Turn your garden or balcony into a little paradise for birds and greenery. 🏡
Earth Breeze
Festive footwear that looks gorgeous AND feels comfortable? These two pairs from @birdhouse.life are my absolute favourites! ❤️ From festive celebrations to all
🎬 e.l.f. Cosmetics has completely revolutionized the modern beauty landscape by consistently delivering high-performance, trend-forward makeup and skincare fo
24 days of elf 😍👏🏼 e.l.f. Cosmetics #elfcosmetics #eyeslipsface #makeupadventcalendar
Stains happen… especially with kids! 🧺✨ But laundry day just got a little easier! #PuracyPartner One of my laundry must-haves, @puracy Stain Remover, has a fr
I swore off matte lipstick… until this one 🫢 Comment ‘MATTE’ to get an instant DM of the lippie! Linked in bio + stories too ✨ ••••• #mattelipstick #falllipsti
Comment for the link 🌟 #plum #bodylovin #PlumBodyLovin
🤷♀️🖤🕸️ #nyxcosmeticsitaly #nyxcosmetics #nyxprofessionalmakeup
Full face, no plans @milkmakeup #MilkMakeupPartner
Frequently asked questions
What is a good Instagram engagement rate for vegan brands?
The median across the 3 vegan brands we have measured is 0.55%, with the middle half falling between 0.01% and 8.06%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for vegan brands.
Which vegan brand has the most Instagram followers?
NYX Cosmetics, of the 35 vegan brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which vegan brands are growing fastest on Instagram?
Plum has the steepest follower growth of the vegan brands we measure, at 0.2% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do vegan brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.