Celebrity-Founded Brands on Instagram: Followers, Engagement and Mentions
Every celebrity-founded brand account we track, followers, engagement, and growth, ranked. Real figures only.
Other collections
What is being said about celebrity-founded brands
Public posts mentioning any of the 18 celebrity-founded brands we track, most recent first
Love me some @skims π #skims
Hibbett Fits Under $200π₯ #hibbett #smokerise #nike #jordan
My favourite mood stone π©Ά @kyliecosmetics #kyliecosmetics #perfume #perfumeoftheday #newperfume #fragrancecommunity Β β β β β β β β β β β β β COMMENT π©Ά for π
Here for this winter kissed lip comboπ«¦πβοΈβοΈ β’ β’ β’ @kyliecosmetics @kyliejenner winter kissed lip kit β’ β’ β’ #winterkissed #lipcombo #kyliecosmetics #liptutori
ππ THE OG OR THE NEW GIRL?! β¨ The original Fenty Beauty Gloss Bomb in Fu$$y goes head-to-head with the NEW Gloss Bomb Stackz in Fu$$y Fusion! π π LEFT: Fu
Which shade would you pick for autumn? π€π @kyliecosmetics #kyliecosmetics #lipgloss #makeupswatch #viralmakeup #kyliejenner
berry lips for autumnπβ¨@fentybeauty gloss bomb heat in purple peppβr #makeup #fentybeauty #lΝiΝpΝcΝoΝmΝbΝoΝ
Now this is a BRONZERππΎπ₯π₯ @fentybeauty #fentybeauty #fentybronzer #makeup #reels
Lifetime experience of the most adventures and wonderful flight of Skardu. #musafir #skarduflight #skardudiaries #music #90smusic
Kylie with her grwm π #kyliejenner #kyliejennerstyle #kyliecosmetics #kylie #kyliejennermakeup @kyliejenner
HOW TO USE THE RARE BEAUTY LIP LINER!π± #rarebeauty #lipliner #lipglossaddict #rarebeautybyselenagomez #makeuphack
Petra, you are truly magnificent π« #wondersoftheworld #Petra #Jordan {press trip}
a super cute and yummy lip butter!! ππ @kyliecosmetics watermelon lip butter #lipbutter #lipbalm #kyliecosmetics #makeup #kyliewatermelonlipbutter
WOW! Adding this PR to my iconic PR collection!!!π©·π itβs giving 2017! itβs giving iconic! Itβs giving βIβm backββ¦ and Iβm here for it! #kyliecosmetics 2026!!
#scarlett #promo
Frequently asked questions
Which celebrity-founded brand has the most Instagram followers?
Jordan, of the 18 celebrity-founded brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which celebrity-founded brands are growing fastest on Instagram?
Rare Beauty has the steepest follower growth of the celebrity-founded brands we measure, at 0% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do celebrity-founded brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.