Cruelty-Free Brands on Instagram: Followers, Engagement and Mentions
Every cruelty-free brand account we track, followers, engagement, and growth, ranked. Real figures only.
Other collections
What is being said about cruelty-free brands
Public posts mentioning any of the 31 cruelty-free brands we track, most recent first
Colorpop is coming to Walmart! ColourPop Cosmetics Walmart #walmartmakeup #colourpop #budgetbeauty #colourpopcollabs
Unboxing π¨NEW! #AdventCalendar Holiday 2026 βοΈπ #Colourpop Includes: 25 surprises! Makeup & accessories Will be available β‘οΈ Tomorrow on their website *us
@hannahchody x @saiebeauty collab. baked eyeshadow in shade bellini. it's a soft peachy pink in a satin finish
Testing Saie Glowy Super Gel β¨I love everything from @saiebeauty and these glowy super gels in shades starglow and sunglow are not the exception πβ¨ I couldnβt
Comment LIST and check your private messages. When I want my skin to glow from within. No cakey finish, just skin that looks like skin. These products feel lik
You just found your new favourite lipstick πβ¨ Bold colour. Matte finish. Main character energy. β€οΈ Would you try this shade? ππ @trysugar KEYWORDS: SUGAR
Who else has been watching the Tom Ford eyeshadow saga for the last 3 years? Iβm a big fan of the Saie eyeshadows so I had to try Bellini myself! What do you th
This has to be one of my favoritesss!! Small, but powerful!! My girl F227 gets in there!! She blends like a pro, perfect for detailing, and gives you that sea
pr from @saiebeauty ππ« #prhaul #microinfluencer #saiebeauty #beauty #grwm
@saiebeauty x hannah chody βbelliniβ is here π§‘π«π - - #saiebeauty #saiebeautyeyeshadow #newmakeup #makeup sale beauty, hannah chody eyeshadow
My new everyday favourite!! SUGAR Glide peptide serum lipstick in 08 Lisbon Latte β¨β¨. #sugarcosmetics #lisbonlatte #lipsticklove#everydaymakeup #ΝmΝaΝkΝeΝuΝpΝre
Comment for links π Shine that speaks for itself β¨π Meet the SUGAR Cosmetics Glide Peptide Plumping Gloss Stick , your go to for glossy, gorgeous lips with
I think Iβve found my everyday lipstick, The SUGAR Glide Peptide Serum Lipstick in 08 Lisbon Latte is giving me the perfect blend of colour, comfort, and care
Meet the SUGAR Glide Peptide Serum Lipstick β your lipsβ new favourite for a soft, smooth, and hydrated feel with beautiful pigmentation. ππ Love this shade?
Instant glow with @caudalieus Resveratrol-Lift π . . . . . #skincare #skincareroutine #caudalie
Frequently asked questions
Which cruelty-free brand has the most Instagram followers?
NYX Cosmetics, of the 31 cruelty-free brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which cruelty-free brands are growing fastest on Instagram?
Plum has the steepest follower growth of the cruelty-free brands we measure, at 0.2% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do cruelty-free brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.