Clean Beauty Brands on Instagram: Followers, Engagement and Mentions
Every clean beauty brand account we track, followers, engagement, and growth, ranked. Real figures only.
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What is being said about clean beauty brands
Public posts mentioning any of the 42 clean beauty brands we track, most recent first
@hannahchody x @saiebeauty collab. baked eyeshadow in shade bellini. it's a soft peachy pink in a satin finish
Testing Saie Glowy Super Gel ✨I love everything from @saiebeauty and these glowy super gels in shades starglow and sunglow are not the exception 😍✨ I couldn’t
Comment LIST and check your private messages. When I want my skin to glow from within. No cakey finish, just skin that looks like skin. These products feel lik
Some Tarte Kits you can’t miss🤩🖤 @tartecosmetics #tarte #makeup #viral #viralvideos #makeuplover
Serum-level skin. Foundation-level coverage ✨ @drunkelephant’s Kamo Triple-Peptide Serum Foundation does both.
Everything from @kosas is up to 20% off during the @sephora sale from 10/30-11/9, which means this is the perfect time to restock your favs 🤍✨ AD #sephorasale
Who else has been watching the Tom Ford eyeshadow saga for the last 3 years? I’m a big fan of the Saie eyeshadows so I had to try Bellini myself! What do you th
This has to be one of my favoritesss!! Small, but powerful!! My girl F227 gets in there!! She blends like a pro, perfect for detailing, and gives you that sea
pr from @saiebeauty 💜💫 #prhaul #microinfluencer #saiebeauty #beauty #grwm
Testing @kosas Impressionist Multi Stick in Surreal blush on olive skin 🍂🫒 Saw this chocolate berry cream stick in a fall blush roundup from my girl @rachael
full face of Kosas makeup!! 💛💕not sponsored either, I just LOVE these products!🤭 @kosas #makeupchallenge #fullfacemakeup #makeuproutine #getreadywithme #beau
@saiebeauty x hannah chody “bellini” is here 🧡💫🍑 - - #saiebeauty #saiebeautyeyeshadow #newmakeup #makeup sale beauty, hannah chody eyeshadow
Love a luminous blush @kosas mini blush 🎀 #kosas #miniblush #viralmakeup #holidaymakeup #kosasblush
Instant glow with @caudalieus Resveratrol-Lift 🍇 . . . . . #skincare #skincareroutine #caudalie
Got my hands on Bellini. Love. @saiebeauty #grwm #eyeshadow #newmakeup #makeuplover #sephora
Frequently asked questions
What is a good Instagram engagement rate for clean beauty brands?
The median across the 3 clean beauty brands we have measured is 0.55%, with the middle half falling between 0.07% and 8.06%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for clean beauty brands.
Which clean beauty brand has the most Instagram followers?
Tarte, of the 42 clean beauty brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which clean beauty brands are growing fastest on Instagram?
Native has the steepest follower growth of the clean beauty brands we measure, at 0.9% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do clean beauty brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.