Women-Owned Brands on Instagram: Followers, Engagement and Mentions
Every women-owned brand account we track, followers, engagement, and growth, ranked. Real figures only.
Other collections
What is being said about women-owned brands
Public posts mentioning any of the 88 women-owned brands we track, most recent first
Nothing collected for women-owned brands brands yet. The sweep runs daily across the biggest accounts and fortnightly across the rest, so this fills in on its own. A brand somebody is monitoring is searched every day.
Frequently asked questions
What is a good Instagram engagement rate for women-owned brands?
The median across the 5 women-owned brands we have measured is 0.48%, with the middle half falling between 0.34% and 0.55%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for women-owned brands.
Which women-owned brand has the most Instagram followers?
Huda Beauty, of the 88 women-owned brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which women-owned brands are growing fastest on Instagram?
L'AVANT Collective has the steepest follower growth of the women-owned brands we measure, at 1.3% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do women-owned brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.