Household Cleaner Brands on Instagram: Followers, Engagement and Mentions

Every household cleaner brand account we track, followers, engagement, and growth, ranked. Real figures only.

16
accounts tracked
3.2M
followers tracked
619K
biggest: Grove Collaborative
↑ 0.4%
fastest: Mrs. Meyer's Clean Day

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What is being said about household cleaner brands

Public posts mentioning any of the 16 household cleaner brands we track, most recent first

Ranked by growth →

I ran out of some cleaning go-to products we use in our house, so naturally a @target trip seemed like a good idea! We picked up our faves from: @clorox, @metho

@kristalheredia✓2026-10-20
Mrs. Meyer's Clean Day350 likes30 commentsreel

#mrsmeyerspartner @mrsmeyerscleanday Available @target 🤍 #fallvibes🍁 #cozyfall #cleanhome #thelittlethings

@cece_962026-10-20
Mrs. Meyer's Clean Day146 likes3 commentsreel

I think I just found the best cleaning product. #clean #cleaningproducts #dogtok

@stella.and.suzan✓2026-10-15
Mrs. Meyer's Clean Day718 likes29 commentsreel

From the Bronx to the barn! This little rescue girl has already traveled with me all the way to Lexington, Kentucky, and back, proving that she was born for ad

@cherry_wine_thoroughbred✓2026-10-14
Mrs. Meyer's Clean Day3 likes4 commentsreel

Stains happen… especially with kids! 🧺✨ But laundry day just got a little easier! #PuracyPartner One of my laundry must-haves, @puracy Stain Remover, has a fr

@trendyfavefinds✓2026-10-14
Puracy24 likes14 commentsreel

Say hello to the NEW look of @puracy Stain Remover, now at Walmart! 🛒 This bio-powered laundry essential features a 6-enzyme formula designed to tackle tough

@walmartfavs✓2026-10-14
Puracy53 likes6 commentsreel

Watch @mrsmeyerscleanday activate Sky’s tunnel zoomies!! We’re loving the Sweet Chamomile 3-in-1 Dog Shampoo and White Peach Dog Deodorizing Spritz from @mrsm

@goodasgoldens✓2026-10-10
Mrs. Meyer's Clean Day79 likes3 commentsreel

One thing the new owners don’t have to worry about is moving into a dirty home ✨ Products used: Astonish floor cleaner in Frosted Cherries Astonish Antibact

@cleaningwithdanielled✓2026-09-30
Astonish1.5K likes27 commentsreel

ad Let homebody season begin 🍁. I’ve been in autumn clean mode & my @laurathomasco Flowers & Wood handwash refills arrived just in time for a much needed top u

@thislittlehouse✓2026-09-30
Bower Collective167 likes56 commentsreel

Finished your Beauty Kitchen products & time for a restock? Don’t throw the packaging away! ♻️ With Beauty Kitchen’s Return for Reward programme, you can send

@beautykitchen✓2026-09-29
Bower Collective10 likes2 commentsreel

The most expensive mistake may be the one nobody talks about. As @seventhgeneration grew quickly, employees had to make decisions without waiting for a manager

@guy.raz✓2026-09-28
Seventh Generation26 likes1 commentsreel

Product rec of the week: @homecourt 💫

@imagine.it.done✓2026-09-28
Homecourt63 likes2 commentsreel

One thing about my kids… they WILL find a way to make a mess. 😂 Between stained clothes and a dishwasher that’s always full, we definitely put our cleaning pr

@happyhealingtx✓2026-09-28
Puracy17 likes0 commentsreel

I research EVERYTHING… even my stain remover. Not sponsored. Not an ad. Just one of those products I’ve researched, tested, and now refuse to be without. I ge

@wholeyschmidt2026-09-26
Puracy181 likes169 commentsreel

Jeffrey Hollender is an American entrepreneur, author, and social-impact advocate best known as the co-founder of Seventh Generation, a company focused on envir

@elevenshift✓2026-09-22
Seventh Generation1.8K likes1 commentsreel

Frequently asked questions

Which household cleaner brand has the most Instagram followers?

Grove Collaborative, of the 16 household cleaner brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.

Which household cleaner brands are growing fastest on Instagram?

Mrs. Meyer's Clean Day has the steepest follower growth of the household cleaner brands we measure, at 0.4% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.

How do household cleaner brands find out who is posting about them?

Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.

Where do the figures on this page come from?

Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.

Other categories

Figures are read from Instagram; an em dash means no data yet.