Athleisure Brands on Instagram: Followers, Engagement and Mentions
Every athleisure brand account we track, followers, engagement, and growth, ranked. Real figures only.
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What is being said about athleisure brands
Public posts mentioning any of the 21 athleisure brands we track, most recent first
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Two years ago on these nights a bright naked eye comet known as A3 passed by our planet. It was almost full moon and I was on assignment for @natgeosociety at t
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A Fiery Meteor Heading Towards Earth! 🌍🔥
Halley's Comet on its real orbit, tilted so far that it runs round the Sun backwards: past the Sun at 55 km/s in 1986, out beyond Neptune where it turned around
#vans #vansshoes
In 1994, a comet collided with Jupiter — and humanity witnessed a cosmic impact for the first time in recorded history. Comet Shoemaker–Levy 9 had been torn ap
The perfect sabot with a teddy coat & an hot choccolate 🧸☕️🍂#goldengoose #goldengoosesuperstar #autumnshoes #ggdb #goldengoosesneaker
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Frequently asked questions
What is a good Instagram engagement rate for athleisure brands?
The median across the 3 athleisure brands we have measured is 0.07%, with the middle half falling between 0.01% and 0.11%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for athleisure.
Which athleisure brand has the most Instagram followers?
Vans, of the 21 athleisure brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which athleisure brands are growing fastest on Instagram?
Alo Yoga has the steepest follower growth of the athleisure brands we measure, at 0.1% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do athleisure brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.