Wardrobe Basics Brands on Instagram: Followers, Engagement and Mentions

Every wardrobe basics brand account we track, followers, engagement, and growth, ranked. Real figures only.

14
accounts tracked
76.6M
followers tracked
38M
biggest: H&M
↑ 0.8%
fastest: Marine Layer

More fashion categories

What is being said about wardrobe basics brands

Public posts mentioning any of the 14 wardrobe basics brands we track, most recent first

Ranked by growth β†’

Meet the Softest Soufflé Sweaters made for warmth all season long  🧢✨ Check out now in-store & online.   #UNIQLO #LifeWear

@uniqloinβœ“2026-10-23
Uniqlo50 likes0 commentsreel

My top picks from the Uniqlo outerwear! #fashion #mensfashion

@its_samhulmeβœ“2026-10-23
Uniqlo3 likes36 commentsreel

A classic check, reimagined. The Flannel Boxy Shirt brings soft brushed cotton and a relaxed silhouette to everyday layering. πŸ‚ #UNIQLOPH #LifeWear

@uniqlophofficialβœ“2026-10-22
Uniqlo47 likes1 commentsreel

october picks from @abercrombie πŸ‚πŸ€Ž

@emilyawbreyβœ“2026-10-21
Abercrombie & Fitch630 likes11 commentsreel

Autumn wardrobe refresh with @hm πŸ‚πŸ€Ž #HM

@harapappaβœ“2026-10-21
H&M664 likes17 commentsreel

Made for winter, designed for everyday life. ❄️ HEATTECH combines innovative technology with everyday comfort to help you stay warm, without the bulk. Explore H

@uniqloinβœ“2026-10-21
Uniqlo47 likes2 commentsreel

Your fall travel uniform, sorted. ✈️ From a weekend out of town to a flight across the world, UNIQLO : C Wide Sweatpants bring the comfort without compromising

@uniqlousaβœ“2026-10-20
Uniqlo581 likes2 commentsreel

@uniqlo winter finds! πŸ€Žβ„οΈ Comfy, casual & effortlessly chic! Trying on the UNIQLO Winter Collection and loving these easy-to-wear pieces that make everyday wi

@rin_mincklerβœ“2026-10-20
Uniqlo3 likes7 commentsreel

Sweaters for the season at Abercrombie & Fitch🧣

@waltwhitmanshops2026-10-19
Abercrombie & Fitch1 likes0 commentsreel

BEAR DOWN, BABY 🐻 ⬇️ #fanatics #fanaticspartner #nfl #abercrombie #chicagobears @fanatics @nfl @abercrombie

@kendalconradβœ“2026-10-18
Abercrombie & Fitch4 likes0 commentsreel

Comment SHOP & I’ll get you all the links! ❀️ @abercrombie #tryonhaul #midsizefashion https://liketk.it/6qcXq

@rosecmeadows2026-10-18
Abercrombie & Fitch421 likes31 commentsreel

Finding my next favorite wardrobe pieces at @hm πŸ›οΈπŸ”—πŸ† #HM #HMFinds #HMTryOn #FittingRoomDiaries #FashionInfluencer OutfitInspo AffordableFashion TryOnHaul Sty

@melanieechapa.20042026-10-18
H&M3 likes10 commentsreel

You’ll never believe what we found in Uniqlo! #uniqlo #shoppingvlog #shoppinghaul #autumstyle

@amandawakeleyβœ“2026-10-18
Uniqlo6 likes0 commentsreel

Fellas, this is an easy formula for a great fit. I love when a brand delivers. @everyotherthursday

@eric.stephon2026-10-17
Buck Mason615 likes22 commentsreel

#abercrombiepartner @abercrombie try on haul πŸ‚πŸ€Ž let me know which piece you want to see styled multiple ways ⬇️ Comment HAUL for link to my Abercrombie store

@rosegoldfashionblogβœ“2026-10-17
Abercrombie & Fitch70 likes28 commentsreel

Frequently asked questions

Which wardrobe basics brand has the most Instagram followers?

H&M, of the 14 wardrobe basics brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.

Which wardrobe basics brands are growing fastest on Instagram?

Marine Layer has the steepest follower growth of the wardrobe basics brands we measure, at 0.8% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.

How do wardrobe basics brands find out who is posting about them?

Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.

Where do the figures on this page come from?

Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.

Other categories

Figures are read from Instagram; an em dash means no data yet.