H&M
Watching
Who is mentioning H&M on Instagram?
Public posts tagged #hm
2 posts in the last 7 days
| Post | Author | |||
|---|---|---|---|---|
| @harapappa | 2026-10-21 | 664 | 17 | |
| @melanieechapa.2004 | 2026-10-18 | 3 | 10 |
15 more posts from the last 30 days. Signed-out readers see the last 7 days. Sign in free to see the rest.
Who posts about H&M
12 accounts we have caught mentioning H&M, 8 of them more than once. Most posts first.
@queenessynycβEsther Mobouπ MANHATTAN - NYC4 posts8.9K likes
@xanavogueXana Vogue3 posts4.3K likes
@pieceofhayelπππππ ππ.3 posts46 likes
@thesavoiedailyJack Savoie2 posts4.9K likes
@zara_daily_stylesFASHION β’ ZARA β’ H&M β’ MASSIMO DUTTI β’ MANGO2 posts194 likes
@lauraharrierβLAURA HARRIER2 posts6 likes
@10magazineβ10 Magazine2 posts6 likes
@rosykhodrβRosy Khodr2 posts6 likes
@chiragkhannaaChirag Khanna1 post143K likes
@mariabottle_βMaria Bottle1 post25K likes
@hollyjaiβHolly Jai β‘1 post19.5K likes
@aliounebfβAlioune Badara Fall1 post18.1K likesSearching for something this feed does not cover? Search H&M mentions live with your own keywords on Monitor Mentions.
Recommended by AI assistants
We ask ChatGPT and Gemini the questions shoppers ask about each category H&M sits in, once a month, and record which brands they name, in order. Answers vary from one run and one person to the next, so each line is one answer on the date shown, not a score.
Fashion brands
Not named in 6 answers about fashion brands, asked 22 Oct 2026.
How is H&M doing on Instagram?
@hm has 38M followers, which is #4 of 106 measured fashion brands, and engages 0.01% of them per post, 0.13pp below the category median.
Top Fashion brands
By mentions in the last 7 days Β· H&M highlighted
Profile details
Updated 2026-08-22
Similar accounts
Trending in Fashion βHow many Instagram followers does H&M have?
Brand Β· Fashion Β· @hm
H&M is the Swedish fashion retailer bringing designer collaborations and affordable trend pieces to high streets worldwide.
On Instagram, @hm reaches 38,015,053 followers. That makes it #4 of the 106 fashion brands we track, and #12 of 836 overall. The account has published 539 posts, roughly 70.5K followers for every post in the grid.
Engagement runs at 0.01% β below the Fashion median of 0.14%. A typical post draws about 5.3K likes and 168 comments.
Frequently asked questions
What is H&M's engagement rate on Instagram?
H&M's engagement rate is 0.01%, below the Fashion category median of 0.14%. A typical post receives around 5.3K likes and 168 comments.
Can I see H&M's follower growth over time?
Follower history for @hm is available with a Monitor subscription ($49/month for unlimited brands). Subscribing starts a daily reading from that day forward and unlocks the trendline chart here. We do not estimate history we never saw.
What is H&M's official Instagram handle?
H&M's official Instagram account is @hm (instagram.com/hm).
Who are H&M's closest competitors on Instagram?
Among fashion brands, the accounts closest to H&M by audience size are Aab Collection (301K followers), Abercrombie & Fitch (5M followers), Ader Error (870K followers), Adika (582K followers).
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Tell us what would make this page worth paying for, for H&M or any other brand. It goes straight to the person building it.
Every figure on this page is read from Instagram via our data provider and stored with the date it was taken. Where a reading does not exist yet we show β rather than an estimate. Engagement rate is (average likes + comments) Γ· followers.