Dress Brands on Instagram: Followers, Engagement and Mentions

Every dress brand account we track, followers, engagement, and growth, ranked. Real figures only.

26
accounts tracked
231M
followers tracked
61.7M
biggest: Zara
↑ 0.3%
fastest: Desigual

More fashion categories

What is being said about dress brands

Public posts mentioning any of the 26 dress brands we track, most recent first

Ranked by growth β†’

Lessons in my 30s: wear the dress, go to the event, give them something to talk about. πŸ₯‚ Wearing @farmrio via @renttherunway 🀍 #RTRPartner #RTRMuse #nycad

@charliecoopertvβœ“2026-10-23
FARM Rio49 likes34 commentsreel

Nothing beats @farmrio in Rio!! πŸ‡§πŸ‡· #farmrio #farmriobrasil #tryonhaul @farmetcgarciadavila @adorofarm @farmriosul

@alanasunnyβœ“2026-10-23
FARM Rio45 likes0 commentsreel

Best day ever wowww IN LOVE @farmrio πŸ’˜πŸ’˜πŸ’˜ Ignore voice I’m recovering from being sickπŸ™ƒπŸ™ƒπŸ™ƒ #thrifting #farmrio #vlog #pinterest #explore

@rollwgabs2026-10-22
FARM Rio3 likes11 commentsreel

@fashionnova leopard print items for day and night! #FashionNova #FashionNovaPartner

@hollymadisonβœ“2026-10-22
Fashion Nova6.2K likes201 commentsreel

shopping the new SΓ©zane knitwear collection in Paris πŸ‚ β€’ β€’ β€’ #sezane #sezanelovers #sezaneparis #parisshopping #shoppinginparis

@zozomccormack2026-10-22
SΓ©zane3 likes4 commentsreel

WHERE THE COOL GIRLS SHOP IN DC episode 10 ✨ I found so many fall gems here, including a dress taylor swift just wore on snl !!! πŸ“ ella rue (3231 P St NW) . .

@peytonjohnsonnnβœ“2026-10-21
FARM Rio184 likes28 commentsreel

Vestidos Farm #UQVestirFarm #farmrio

@uqvestir2026-10-21
FARM Rio11 likes0 commentsreel

1 or 2 for date night? πŸ’œπŸ–€ @fashionnova #FashionNovaAmbassador Item names: Like It Or Not Lace Trim Mini Dress - Plum Michelle Premium Modal High Neck Maxi D

@oliviascanu2026-10-21
Fashion Nova924 likes32 commentsreel

Farm Rio is ALOT more affordable in Brazil(1/3 of the price typically), and the selection of prints and styles is entirely different, so I love stocking up on d

@alanasunnyβœ“2026-10-21
FARM Rio927 likes26 commentsreel

From being a Fashion Nova girlie to becoming a Fashion Nova ambassador?! πŸ˜­πŸ˜πŸ›οΈβœ¨ Y’all already know my closet is FULL of Fashion Nova, so this partnership jus

@ajhiaβœ“2026-10-20
Fashion Nova3 likes18 commentsreel

Fall Free People haul + thrifted pieces 🌟 @freepeople #freepeople #freepeoplehaul #thrifted #freepeoplestyle #falloutfits

@abbymalyszka2026-10-20
Free People102 likes10 commentsreel

NEW IN @boohoo dresses PART 2!! EXCUSEEEEE MEπŸ‘€πŸ‘€πŸ‘€πŸ‘€ I have no words… best part is they are all SO affordable!!! That last one was Β£16!!!! Like 🀯 Loving b

@lux_islandβœ“2026-10-20
Boohoo4.5K likes269 commentsreel

OutfitsInspo 🀎 @fashionnova #fashionnova #outfits #fashionnovaambassador

@leticia_colon_vazquez2026-10-20
Fashion Nova3 likes55 commentsreel

NEW IN @boohoo dresses part 1!! Party season isn’t quite here yet.. but it will all of a sudden go BOO🀣🀣 So I’m trying a few things here & there, so I can

@lux_islandβœ“2026-10-20
Boohoo1.8K likes12 commentsreel

#shein good review for clothesπŸ₯±

@drhebawanasβœ“2026-10-20
Shein24 likes0 commentsreel

Frequently asked questions

Which dress brand has the most Instagram followers?

Zara, of the 26 dress brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.

Which dress brands are growing fastest on Instagram?

Desigual has the steepest follower growth of the dress brands we measure, at 0.3% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.

How do dress brands find out who is posting about them?

Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.

Where do the figures on this page come from?

Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.

Other categories

Figures are read from Instagram; an em dash means no data yet.