Hootsuite vs Monitor Mentions
Hootsuite is one of the longest-running social media management platforms, centred on scheduling and managing many accounts across networks. Monitor Mentions does one platform, Instagram, and prices it at $49/month for unlimited brands.
Hootsuite
- Category
- Social media management suite
- Coverage
- Publishing, scheduling, analytics, listening add-ons
- Pricing
- Hundreds per month
- Best for
- You manage many social accounts across many networks and scheduling is the core of your day.
Monitor Mentions
- Category
- Instagram brand monitoring and benchmarking
- Coverage
- Instagram only, by design
- Pricing
- $49/month for unlimited brands, published, no sales call
- Best for
- You are researching brands rather than publishing for them, and you want Instagram data without buying a publishing suite to get it.
Where Hootsuite is the better choice
Because a comparison page that pretends otherwise is useless
Unmatched breadth of network integrations and a mature scheduling and approval workflow, which is exactly right if publishing is the job.
If that describes your situation, buy Hootsuite. We are not trying to be a broader tool than we are.
Where Monitor Mentions wins
Depth on one platform beats breadth across twenty
- Research and benchmarking tool, not a publishing tool
- Instagram depth over multi-network breadth
- One flat price for every brand you monitor, not per user or per social account
- 855 brands already tracked, each with a free public page
Frequently asked questions
Is Monitor Mentions a Hootsuite alternative?
Partly. Hootsuite is social media management suite covering publishing, scheduling, analytics, listening add-ons. Monitor Mentions covers Instagram only. If Instagram is the channel you actually care about, we go deeper on it for far less; if you need every channel monitored at once, Hootsuite is the broader tool.
How much does Monitor Mentions cost compared to Hootsuite?
Monitor Mentions is $49/month for unlimited brands, published on the site with no sales call. Hootsuite sits in the "hundreds per month" range, check their pricing page for current figures, as it changes.
When should I choose Hootsuite instead?
You manage many social accounts across many networks and scheduling is the core of your day.
What does Monitor Mentions track?
Follower counts, engagement rates benchmarked against category medians, posting frequency and hashtag mention volume for 855 Instagram brands, plus daily follower snapshots and mention alerts for brands you subscribe to.
Other comparisons
View all →Comparison written 2026-08-15. Product features and pricing change, check Hootsuite's own site for their current details. We describe their product in general terms and link out rather than quoting figures that go stale.