Keyhole vs Monitor Mentions
Keyhole specialises in hashtag and campaign tracking, reporting reach and impressions for specific campaigns across social platforms. Monitor Mentions does one platform, Instagram, and prices it at $49/month for unlimited brands.
Keyhole
- Category
- Hashtag and campaign tracking
- Coverage
- Hashtags, keywords, accounts, influencers
- Pricing
- Tens to low hundreds per month
- Best for
- You run hashtag campaigns and need campaign-level reach and impression reporting to show a client.
Monitor Mentions
- Category
- Instagram brand monitoring and benchmarking
- Coverage
- Instagram only, by design
- Pricing
- $49/month for unlimited brands, published, no sales call
- Best for
- You want ongoing brand and competitor tracking rather than campaign-window reporting.
Where Keyhole is the better choice
Because a comparison page that pretends otherwise is useless
Purpose-built for campaign reporting: if you need to prove the reach of a specific hashtag campaign over a fixed window, that is exactly what it does.
If that describes your situation, buy Keyhole. We are not trying to be a broader tool than we are.
Where Monitor Mentions wins
Depth on one platform beats breadth across twenty
- Continuous brand tracking rather than campaign-scoped reports
- Rankings and comparisons across a whole category of brands
- One simple flat price, however many brands you watch
- 855 brands already tracked, each with a free public page
Frequently asked questions
Is Monitor Mentions a Keyhole alternative?
Partly. Keyhole is hashtag and campaign tracking covering hashtags, keywords, accounts, influencers. Monitor Mentions covers Instagram only. If Instagram is the channel you actually care about, we go deeper on it for far less; if you need every channel monitored at once, Keyhole is the broader tool.
How much does Monitor Mentions cost compared to Keyhole?
Monitor Mentions is $49/month for unlimited brands, published on the site with no sales call. Keyhole sits in the "tens to low hundreds per month" range, check their pricing page for current figures, as it changes.
When should I choose Keyhole instead?
You run hashtag campaigns and need campaign-level reach and impression reporting to show a client.
What does Monitor Mentions track?
Follower counts, engagement rates benchmarked against category medians, posting frequency and hashtag mention volume for 855 Instagram brands, plus daily follower snapshots and mention alerts for brands you subscribe to.
Other comparisons
View all →Comparison written 2026-08-15. Product features and pricing change, check Keyhole's own site for their current details. We describe their product in general terms and link out rather than quoting figures that go stale.