Which skincare brands do ChatGPT and Gemini recommend?

We asked both assistants three questions a shopper would ask about skincare brands, with web search on, and wrote down every brand they named in the order they named it. Last asked 24 Oct 2026. Brands we track link to their pages.

What are the best skincare brands?

ChatGPT

  1. CeraVe
  2. La Roche-Posay
  3. Vanicream
  4. Cetaphil
  5. The Ordinary
  6. Paula’s Choice
  7. SkinCeuticals
  8. Drunk Elephant
  9. Tatcha
  10. Eucerin

Asked 24 Oct 2026

Gemini

  1. CeraVe
  2. La Roche-Posay
  3. The Ordinary
  4. Paula's Choice
  5. SkinCeuticals
  6. COSRX
  7. Beauty of Joseon
  8. Tatcha
  9. Sunday Riley

Asked 24 Oct 2026

Which skincare brand would you recommend for a first-time buyer?

ChatGPT

  1. CeraVe

Asked 24 Oct 2026

Gemini

  1. CeraVe
  2. La Roche-Posay
  3. Vanicream
  4. Cetaphil

Asked 24 Oct 2026

What are some popular skincare brands people love right now?

ChatGPT

  1. CeraVe
  2. Cetaphil
  3. Drunk Elephant
  4. Youth to the People
  5. COSRX
  6. BYOMA
  7. Clinique
  8. SkinCeuticals
  9. Caudalie

Asked 24 Oct 2026

Gemini

  1. CeraVe
  2. La Roche-Posay
  3. The Ordinary
  4. Beauty of Joseon
  5. COSRX
  6. Paula's Choice
  7. Rhode
  8. Glow Recipe
  9. Dieux
  10. Sunday Riley

Asked 24 Oct 2026

The skincare brands named in more than one answer

Out of 6 answers on this page. A count of answers, not a ranking.

  • CeraVe: named in 6 of 6
  • La Roche-Posay: named in 4 of 6
  • Cetaphil: named in 3 of 6
  • COSRX: named in 3 of 6
  • SkinCeuticals: named in 3 of 6
  • The Ordinary: named in 3 of 6
  • Beauty of Joseon: named in 2 of 6
  • Drunk Elephant: named in 2 of 6
  • Paula's Choice: named in 2 of 6
  • Sunday Riley: named in 2 of 6

Why the answers change

Ask an assistant the same question twice and the list moves. It changes between runs, between people, and with whatever the assistant found when it searched that day. These are the answers we got on the dates shown, asked with no account history and no location. We ask again every month with the same wording, so the next set can be compared with this one.

A brand missing from these lists is not a verdict on the brand. It means a shopper asking this question on this day would not have heard of it from the assistant.

More on skincare brands