Trending brand mentions on Instagram17 Oct 2026 – 24 Oct 2026
100 posts
| Rank | Post | Brand mentioned | Growth7d | Gained7d | Gained24h | Totallikes + comments |
|---|---|---|---|---|---|---|
| 1 | Tesla Automotive Searched on#tesla@teslamotors Competitorsnone listed | +365.7% | 103K | 103K | 131K | |
| 2 | Tesla Automotive Searched on#tesla@teslamotors Competitorsnone listed | +257.2% | 98.9K | 211 | 137K | |
| 3 | L'Oréal Paris Beauty Searched on#lorealparis#loralparis Competitorsnone listed | +19.2% | 67.5K | 58.2K | 418K | |
| 4 | Ulta Beauty Retail Searched on#ultabeauty Competitorsnone listed | +559.1% | 39.6K | 39.6K | 46.7K | |
| 5 | Tommy Hilfiger Fashion Searched on#tommyhilfiger“tommy hilfiger” Competitorsnone listed | +11.4% | 25.1K | 3.1K | 245K | |
| 6 | Tommy Hilfiger Fashion Searched on#tommyhilfiger“tommy hilfiger” Competitorsnone listed | +10.4% | 21.1K | 889 | 224K | |
| 7 | Gucci Luxury Searched on#gucci Competitorsnone listed | +9.4% | 17.1K | 3K | 199K | |
| 8 | Natura Beauty Searched on#natura@naturabroficial Competitorsnone listed | +68.2% | 16.7K | 16.7K | 41.1K | |
| 9 | Huda Beauty Beauty Searched on#hudabeauty“huda beauty” Competitorsnone listed | +60.2% | 11.7K | 11.7K | 31.2K | |
| 10 | Coach Fashion Searched on#coach Competitorsnone listed | +253.3% | 10.9K | 10.9K | 15.1K | |
| 11 | Aesop Beauty Searched on#aesop@aesopskincare Competitorsnone listed | from 37 | 7.4K | 7.4K | 7.5K | |
| 12 | Crocs Fashion Searched on#crocs Competitorsnone listed | +496.9% | 7.1K | 7.1K | 8.6K | |
| 13 | Bottega Veneta Luxury Searched on“bottega veneta”#bottegaveneta Competitorsnone listed | +8.9% | 7.1K | 330 | 87.1K | |
| 14 | Sephora Retail Searched on#sephora Competitorsnone listed | +13.8% | 7.1K | 768 | 58.6K | |
| 15 | Eucerin Beauty Searched on#eucerin@eucerinus Competitorsnone listed | +899.9% | 6.2K | 6.2K | 6.8K | |
| 16 | Victoria's Secret Fashion Searched on#victoriassecret Competitorsnone listed | +6.3% | 6K | 6K | 102K | |
| 17 | Victoria's Secret Fashion Searched on#victoriassecret Competitorsnone listed | +14.7% | 5.5K | 1.9K | 43K | |
| 18 | Poppi Food and Beverage Searched on@drinkpoppi#poppi Competitorsnone listed | +110.8% | 4.9K | 4.9K | 9.3K | |
| 19 | H&M Fashion Searched on#hm Competitorsnone listed | +34.9% | 4.7K | -12 | 18.1K | |
| 20 | Harley-Davidson Automotive Searched on#harleydavidson Competitorsnone listed | +31.3% | 4.6K | 4.6K | 19.2K | |
| 21 | Bershka Fashion Searched on#bershka Competitorsnone listed | +18.7% | 3.6K | 534 | 22.8K | |
| 22 | Rare Beauty Beauty Searched on#rarebeauty“rare beauty” Competitorsnone listed | +23.3% | 3.4K | 218 | 18.2K | |
| 23 | H&M Fashion Searched on#hm Competitorsnone listed | +305.5% | 3.4K | -6 | 4.5K | |
| 24 | Tesla Automotive Searched on#tesla@teslamotors Competitorsnone listed | +5.2% | 3.4K | 3.4K | 68.3K | |
| 25 | Hermès Luxury Searched on#hermes#herms Competitorsnone listed | +19.2% | 3K | 82 | 18.4K | |
| 26 | Dior Luxury Searched on#dior Competitorsnone listed | +78.1% | 2.9K | 2.9K | 6.6K | |
| 27 | Frida Baby Baby & Kids Searched on“frida baby”#fridababy Competitorsnone listed | +40.8% | 2.5K | 2.5K | 8.5K | |
| 28 | Wingstop Food and Beverage Searched on#wingstop Competitorsnone listed | +132.4% | 2.4K | 2.4K | 4.2K | |
| 29 | Red Bull Food and Beverage Searched on#redbull Competitorsnone listed | +17% | 2.3K | 496 | 15.9K | |
| 30 | Tesla Automotive Searched on#tesla@teslamotors Competitorsnone listed | +1.4% | 2.3K | 68 | 165K | |
| 31 | Sephora Retail Searched on#sephora Competitorsnone listed | +2.9% | 2.2K | 217 | 78.3K | |
| 32 | Bottega Veneta Luxury Searched on“bottega veneta”#bottegaveneta Competitorsnone listed | +623.4% | 2.1K | -1 | 2.4K | |
| 33 | L'Oréal Paris Beauty Searched on#lorealparis#loralparis Competitorsnone listed | +21.8% | 2K | 124 | 11.4K | |
| 34 | Porsche Automotive Searched on#porsche Competitorsnone listed | +18.1% | 1.9K | 1.9K | 12.2K | |
| 35 | Puma Sportswear Searched on#puma Competitorsnone listed | +12.9% | 1.9K | 1.9K | 16.3K | |
| 36 | Patagonia Sportswear Searched on#patagonia Competitorsnone listed | +46.2% | 1.8K | 207 | 5.6K | |
| 37 | Ford Automotive Searched on#ford Competitorsnone listed | +47.4% | 1.7K | 1.7K | 5.3K | |
| 38 | Nike Sportswear Searched on#nike Competitorsnone listed | +2.9% | 1.6K | 1.4K | 55.3K | |
| 39 | Tesla Automotive Searched on#tesla@teslamotors Competitorsnone listed | +1% | 1.4K | 27 | 145K | |
| 40 | Revolve Fashion Searched on#revolve Competitorsnone listed | from 96 | 1.3K | 1.3K | 1.4K | |
| 41 | Calvin Klein Fashion Searched on#calvinklein Competitorsnone listed | +8.3% | 1.3K | 1.3K | 16.5K | |
| 42 | Ulta Beauty Retail Searched on#ultabeauty Competitorsnone listed | +25.3% | 1.2K | 1.2K | 6.1K | |
| 43 | McDonald's Food and Beverage Searched on#mcdonalds Competitorsnone listed | +3.9% | 1.2K | 897 | 31.2K | |
| 44 | Hermès Luxury Searched on#hermes#herms Competitorsnone listed | from 21 | 1.2K | 1.2K | 1.2K | |
| 45 | Liquid Death Food and Beverage Searched on#liquiddeath“liquid death” Competitorsnone listed | +45.2% | 1.2K | 1.2K | 3.8K | |
| 46 | Victoria's Secret Fashion Searched on#victoriassecret Competitorsnone listed | +2.9% | 1.1K | 1.1K | 39.7K | |
| 47 | Jeni's Food and Beverage Searched on#jenis@jenisicecreams Competitorsnone listed | +45.5% | 1.1K | 1.1K | 3.5K | |
| 48 | Porsche Automotive Searched on#porsche Competitorsnone listed | +3.5% | 1.1K | 1.1K | 32.1K | |
| 49 | Saie Beauty Searched on#saie@saiehello Competitorsnone listed | +51% | 1K | 206 | 3.1K | |
| 50 | Chanel Luxury Searched on#chanel@chanelofficial Competitorsnone listed | +18.3% | 1K | 1K | 6.6K | |
| 51 | Victoria's Secret Fashion Searched on#victoriassecret Competitorsnone listed | +2% | 992 | 992 | 50.3K | |
| 52 | L'Occitane Beauty Searched onnothing yet Competitorsnone listed | +83.6% | 980 | 980 | 2.2K | |
| 53 | Bottega Veneta Luxury Searched on“bottega veneta”#bottegaveneta Competitorsnone listed | +189.2% | 967 | 967 | 1.5K | |
| 54 | Razer Electronics Searched onnothing yet Competitorsnone listed | +39.3% | 922 | 32 | 3.3K | |
| 55 | BMW Automotive Searched on#bmw Competitorsnone listed | +6.6% | 921 | 82 | 14.8K | |
| 56 | ColourPop Beauty Searched on#colourpop@colourpopcosmetics Competitorsnone listed | +48.1% | 910 | 910 | 2.8K | |
| 57 | McDonald's Food and Beverage Searched on#mcdonalds Competitorsnone listed | +44.4% | 868 | 868 | 2.8K | |
| 58 | Barbie Baby & Kids Searched on#barbie Competitorsnone listed | +41.6% | 862 | 862 | 2.9K | |
| 59 | Saint Laurent Luxury Searched on#saintlaurent@ysl Competitorsnone listed | +44.7% | 860 | 860 | 2.8K | |
| 60 | Razer Electronics Searched onnothing yet Competitorsnone listed | +16.7% | 848 | 72 | 5.9K | |
| 61 | Chanel Luxury Searched on#chanel@chanelofficial Competitorsnone listed | +11.4% | 838 | 838 | 8.2K | |
| 62 | Bottega Veneta Luxury Searched on“bottega veneta”#bottegaveneta Competitorsnone listed | +6.2% | 813 | 138 | 14K | |
| 63 | Audi Automotive Searched on#audi Competitorsnone listed | +3.5% | 763 | 763 | 22.6K | |
| 64 | BarkBox Pet Searched on#barkbox Competitorsnone listed | +49.1% | 724 | 90 | 2.2K | |
| 65 | Kylie Cosmetics Beauty Searched on#kyliecosmetics Competitorsnone listed | +33.2% | 711 | 711 | 2.9K | |
| 66 | Gymshark Sportswear Searched on#gymshark Competitorsnone listed | +31.7% | 622 | 622 | 2.6K | |
| 67 | Lululemon Sportswear Searched on#lululemon Competitorsnone listed | +1% | 611 | 611 | 62.8K | |
| 68 | Mercedes-Benz Automotive Searched on#mercedesbenz Competitorsnone listed | +1.9% | 572 | 572 | 29.9K | |
| 69 | McDonald's Food and Beverage Searched on#mcdonalds Competitorsnone listed | +8.3% | 545 | 320 | 7.1K | |
| 70 | Huda Beauty Beauty Searched on#hudabeauty“huda beauty” Competitorsnone listed | +14.6% | 542 | 34 | 4.3K | |
| 71 | Bottega Veneta Luxury Searched on“bottega veneta”#bottegaveneta Competitorsnone listed | +0.4% | 525 | 220 | 118K | |
| 72 | SUGAR Cosmetics Beauty Searched on#sugarcosmetics@trysugar“sugar cosmetics” Competitorsnone listed | +31.7% | 505 | 124 | 2.1K | |
| 73 | Chanel Luxury Searched on#chanel@chanelofficial Competitorsnone listed | +9.9% | 502 | 15 | 5.6K | |
| 74 | BMW Automotive Searched on#bmw Competitorsnone listed | +12% | 500 | 11 | 4.7K | |
| 75 | Liquid Death Food and Beverage Searched on#liquiddeath“liquid death” Competitorsnone listed | +13.6% | 482 | 78 | 4K | |
| 76 | Stanley Home Searched on#stanley@stanley_brand Competitorsnone listed | +69.8% | 461 | 461 | 1.1K | |
| 77 | Bottega Veneta Luxury Searched on“bottega veneta”#bottegaveneta Competitorsnone listed | +88.2% | 447 | 63 | 954 | |
| 78 | Victoria's Secret Fashion Searched on#victoriassecret Competitorsnone listed | +3.6% | 442 | 442 | 12.6K | |
| 79 | Spindrift Food and Beverage Searched on#spindrift@spindriftfresh Competitorsnone listed | +9.4% | 435 | 85 | 5K | |
| 80 | Starbucks Food and Beverage Searched on#starbucks Competitorsnone listed | +18.4% | 435 | 165 | 2.8K | |
| 81 | Saint Laurent Luxury Searched on#saintlaurent@ysl Competitorsnone listed | +1.6% | 434 | 434 | 27.7K | |
| 82 | Loewe Luxury Searched on#loewe Competitorsnone listed | +24% | 413 | 413 | 2.1K | |
| 83 | Red Bull Food and Beverage Searched on#redbull Competitorsnone listed | +7.5% | 399 | 97 | 5.7K | |
| 84 | Summer Fridays Beauty Searched on#summerfridays“summer fridays” Competitorsnone listed | +21.2% | 393 | 393 | 2.2K | |
| 85 | Fashion Nova Fashion Searched on#fashionnova Competitorsnone listed | +13.3% | 382 | 36 | 3.3K | |
| 86 | Boohoo Fashion Searched on#boohoo Competitorsnone listed | +45.4% | 370 | 2 | 1.2K | |
| 87 | Starbucks Food and Beverage Searched on#starbucks Competitorsnone listed | +9.4% | 364 | 117 | 4.2K | |
| 88 | Sephora Retail Searched on#sephora Competitorsnone listed | +16.5% | 355 | 44 | 2.5K | |
| 89 | Pop-Tarts Food and Beverage Searched on#poptarts@poptartsus Competitorsnone listed | +27.8% | 347 | 347 | 1.6K | |
| 90 | Shein Fashion Searched on#shein@sheinofficial Competitorsnone listed | +189.8% | 334 | 26 | 510 | |
| 91 | Charlotte Tilbury Beauty Searched on“charlotte tilbury”#charlottetilbury Competitorsnone listed | +26.8% | 331 | 331 | 1.6K | |
| 92 | Porsche Automotive Searched on#porsche Competitorsnone listed | +0.4% | 329 | 329 | 76.5K | |
| 93 | Tesla Automotive Searched on#tesla@teslamotors Competitorsnone listed | +3.7% | 328 | 14 | 9.2K | |
| 94 | Victoria's Secret Fashion Searched on#victoriassecret Competitorsnone listed | +1.1% | 319 | 319 | 29.3K | |
| 95 | Trade Coffee Food and Beverage Searched on#tradecoffee@tradecoffeeco“trade coffee” Competitorsnone listed | +155.6% | 305 | 305 | 501 | |
| 96 | Balenciaga Luxury Searched on#balenciaga Competitorsnone listed | +10% | 304 | 34 | 3.3K | |
| 97 | Alani Nu Food and Beverage Searched on“alani nu”#alaninu@alaninutrition Competitorsnone listed | +12% | 299 | 299 | 2.8K | |
| 98 | Monster Energy Food and Beverage Searched on#monsterenergy“monster energy” Competitorsnone listed | +42.1% | 292 | 14 | 985 | |
| 99 | American Eagle Fashion Searched on#americaneagle Competitorsnone listed | +2.2% | 287 | 287 | 13.5K | |
| 100 | Massimo Dutti Fashion Searched on#massimodutti Competitorsnone listed | +3.4% | 279 | 103 | 8.4K |
What counts as a trending brand mention on Instagram?
Each row is a single post, not a brand. That is the whole design. Tracking every post that mentions a brand is not possible at any price, and a tool that claims complete coverage of Instagram is claiming something nobody can deliver. Ranking the posts we did find is a promise we can keep.
We look every day for posts naming the brands we cover, and then follow each one we find. A post's growth is the difference between two readings of it rather than an estimate.
Ranking is by engagement gained over the window, so a post that has been sitting at a million likes for a year does not own the top row forever. A post we have only read once shows new instead of a growth figure. There is no second reading to compare it against, and inventing one would put every freshly-found post at the top of a chart about climbing.
How to filter trending mentions by category
The category filter narrows the board to one aisle, so you can read beauty without fashion in the way, or food without either.
Sorting by 24-hour gain surfaces what moved overnight; sorting by growth rate favours small posts climbing fast over large ones inching. Filtering to reels or to photos separates two formats that do not earn engagement at the same rate and are misleading ranked against each other.
What brand monitoring teams use this board for
Seeing which creators are driving conversation in your category before they are obvious, which posts are still climbing rather than already-peaked, and whether a competitor is having a week. Each row links to the original post and to that brand's monitoring page.
Under each brand is what we search to find its posts and who we list as its competitors. If either is wrong, sign in and suggest a change. A person reads every suggestion before anything moves.
This board covers the largest brands. To watch a specific brand on every keyword, with mentions emailed as they are found, add it to a subscription, $49/month for unlimited brands. Pricing →
Trending Instagram mentions FAQs
What are trending brand mentions on Instagram?
A brand mention is a public Instagram post by someone other than the brand that names or tags it. Trending ones are the mentions gaining engagement fastest right now rather than the ones with the highest totals, which is a different list: a post at a million likes for a year is popular, not trending.
How often does this board update?
Daily. We look for new posts naming the brands we cover every day, and follow each one we find from then on, so a post’s growth is the difference between two readings of it rather than an estimate.
Why is each row a post instead of a brand?
Because tracking every post that mentions a brand is not possible at any price, and a tool claiming complete Instagram coverage is claiming something nobody can deliver. Ranking the posts we did find is a promise that can be kept, and it is more useful anyway: you can open the actual post and see the creator behind it.
How do I find trending mentions of my own brand?
This board covers the largest brands in the catalogue. Adding a brand to a subscription puts it under daily collection on every keyword you choose, with mentions emailed as they are found, at $49/month for unlimited brands.
Does it track Instagram reels as well as photos?
Both, and they can be separated. Reels and photo posts do not earn engagement at the same rate, so a mixed ranking flatters one format; the format filter splits them.
What does the “new” label mean on a post?
That the post has been read once, so there is no earlier reading to measure growth against. It is shown as new rather than as zero growth, because not watched long enough is not the same as did not grow.